Broadcasters should support, rather than opposing, Optus’ TV Now service, the carrier’s CEO believes, because Optus is a major TV advertiser. The company has apparently taken AFL boss Andrew Demetriou’s advice to “think very carefully" about challenging the company’s April TV Now loss in in the Federal Court, and decided it’s …
The Optus CEO is supposed to be intelligent and a leader...not dumb and a thief...you are proposing bludging off the paying sponsor of the sport.
The purpose of advertising ....
'Optus, as an entity that spends around A$30m a year on commercial TV advertising already helps fund television sport broadcasts, and that its customers should not have to “pay twice” to watch sports.'
Funny, but I'd always thought that the primary purpose of paid advertising was to get your name/product in front of the masses for the purposes of flogging goods or services. Nice work if you can achieve the double benefit of promoting ads featuring humourous cartoon animals AND giving your customers free Footy, but I suspect other stakeholders will not see it Optus' way.
A bit like going to the movies and wanting to get in free because you bought an ice cream at the 'Candy Bar' and hence helped fund the screening.
Magani : an entity who avoids the commercial channels wherever possible..
- Product round-up Ten excellent FREE PC apps to brighten your Windows
- Chromecast video on UK, Euro TVs hertz so badly it makes us judder – but Google 'won't fix'
- Analysis Pity the poor Windows developer: The tools for desktop development are in disarray
- Analysis BlackBerry's turnaround relies on a secret weapon: Its own network
- Hire and hold IT staff in 2015: The Reg's how-to guide