Re: This will be interesting
I suppose I should have thrown in some reasoning, the main point is that it's going to be a 1080 tv, not a high res color accurate computer monitor, panels for TV's tend to be way cheaper. The computing guts are already on sale in the ATV, which retails for $99, it's worth noting that apple is churning out variants of these systems (iphone4 etc) by the millions, so economies of scale apply.
But the main reason its going to be cheap is because all their new stuff comes out at around half the price people were expecting, for example, MBA refresh, was $1700, drops to $999, iPad expected at $1000, debuts at $500, even the ATV came out at less than half the price of Logitechs GTV box. Basically, if Apple are going to sell TVs you can be damn sure that there're going to be competitively priced from the off, and that means around the $500 mark for a 32" set. There will be a lot of disruption.