back to article RIM’s Wake Up is a mini-manifesto

RIM’s controversial attempt to Wake Up Australia to the wonders of its products has been revealed. The old Wake Up Australia site now refers viewers to the new wakeupbebold.com.au site, where a Rorschach blot (which looks a bit like the very NSFW Stannis-as-killer-ghost-thing from Game of Thrones) coagulates into a scrolling …

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FAIL

"We wrote this. You're reading it."

Yebbut, to be honest, neither of us was terribly interested. It ain't working.

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Re: "We wrote this. You're reading it."

...And are either of us at all likely to buy their product?

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Anonymous Coward

RIM?

Do they make mobile phones?

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Anonymous Coward

most pointless Reg article in a long time

...and that includes the car reviews.

Consumers buy stuff because of image not quality. See ipads and designer fashion. BB have to do the same dumb $41t as the others. Is it any less laughable than a big shiny pic of the item on a white background, and nothing else?

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Facepalm

Come on Reg!

Your pointless bashing of RIM at any opportunity is getting tiresome. STFU already.

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Anonymous Coward

Didn't you notice "Biting the hand that feeds IT"?

I hardly think that El Reg is responsible for RIM's precipitous loss of market share nor their increasingly desperate-looking marketing failures. El Reg is nothing if not an equal-opportunity termagant.

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Coat

another RIM job then

title says it .. I'll get my coat ..

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