Re: @Captain Save-a-ho.. I do not dispute your figures - they appear entirely believable.......
"Fundamentally I am saying that BigCorp in this context are a bunch of bastards - Apple is simply the poster-boy/example."
Actually, in this particular case, I think General Electric is the example. I seem to recall that they have an effective *negative* tax rate; that is, the US Treasury pays them money (in the form of "tax incentives" for building manufacturing plants in the US, which they then transfer to a shell company organized offshore so as to avoid paying tax on revenue generated from that plant, or something like that).
"People always moan about tax avoidance but when pressed about it they would not:
1. Offer to pay more tax themselves on their income (unless they have too much money to possibly spend of course).
2. Offer to pay more for a product so the company can pay more taxes."
I notice option 3 is missing from your list: Expect the company to take a lower profit. A company that's got approximately $100,000,000,000 in cash on hand is clearly making sufficient profit to afford to pay more tax without throwing people out of work or raising their prices.