Re: Assuming that...
No. It should be "style AND substance".
As Apple have proved, it is not necessary to have to choose one [i]or[/i] the other, nor should it be. You can clearly, demonstrably, have both. At the same time. In the same product.
Apple have been proving this very point since the late 1990s. They've barely had a dud quarter since 1998; even their Mac sales have been kicking the arses of giants like Dell and HP, quarter on quarter.
If, after well over a decade, you still don't understand why Apple's kit sells, you are not only missing the point, you are part of the problem.
As for "innovation": Where the hell were Nokia, Motorola and HTC when Apple released the original iPhone? Did they not have any similar products of their own in the works? No? Why the hell not?
And where were they all when Apple released the iPad and proved, yet again, that it's the whole user experience, not merely the hardware, that had been the problem with the form-factor up to that point? (To all those who claim that it's just "a big iPod touch": has the penny dropped yet? No, I thought not.)
Technology that nobody can work out how to use is a pointless waste of time, money and resources. If you genuinely want to help save the planet, stop making nasty unusable shit that nobody wants.