Reality says he's not.
Techies know of "best practice" and all that. Most other people might have heard of it but are mostly annoyed at being forced to remember, then change and re-remember every so often, a fsckton of passwords. So they use only one. Easy does it.
Usernames, though, you often don't get to choose, or are already taken, or whatever. So you end up with many different ones.
Personally I keep a list of places/usernames/passwords, and it's no coincidence there exist various tools to store them for you. If we're going cloud, could keep that list in a cloud-y workspace and access it from everywhere. Whether that's a good idea, well, if it isn't the cloud itself isn't much good for end-users, is it? Recall we're talking "cloud. cloud! CLOUD!" here.
This company may or may not have a useful idea, but it's again entirely focused on corporate use, and they tend to use a simplistic model of "ID" that doesn't scale outside of your single employer. facebook does much the same and as such is also a needless privacy destroyer. Wish these peeps would come up with something truly better, that is something that does auth without insisting on tacking you to some globally fixed identity. Bit of a missed chance. But again, they're corporates, and to them humans are but a resource.
I for me will likely stick to password lists and ssh keys and such for the time being, simply because I neither need nor want various services and thus organisations to know me by some fixed identity that is invariant without cause. The re-use of an identity should be up to me, not some other service.