A grave misconception
"yes, all this involves DRM, to prevent folk giving content away to all and sundry."
No, not to prevent you giving away - it's to make sure that every single use of the content is explicitly sanctioned by the "rights holder". So that they could stop you from using it at any time they like and so that you could not invent a new way of using the content without a prior approval by them.
Why can't people see it? Must be something they put in the water, or I will start believing in chemtrails soon...