Virgin's site text for the 100Mb package - is that the exact text?
"...I didn't sign up for a 50 service at peak times..."
Explain to me where it mentions "peak time" in that text: are you inferring it from the phrase "when the whole house is online at the same time"? If it's not explicitly mentioned then caveat emptor, I'm afraid.
Come on, be realistic when dealing with these large internet access organisations. They've pretty much all had their knuckles rapped at some stage for misrepresenting about every aspect of the bandwidth/capping aspects of their broadband offerings, so when you read their advertising text, don't assume that's a frigging contract detailing how your service will run.
Do what I did, ring them, and demand the details of the package - if anyone else commenting on here has done this, *properly*, no faffing with a "screen-driver" telesales person, but talked to a supervisor, or someone who knows the real deal, then please post a reply detailing that Virgin said you'd always have total freedom and unlimited bandwidth, anytime of day.
Otherwise, shrug your shoulders and walk to another provider who *can* give you those assurances, cast iron, in the contract, which YOU review and check, or put up and shut up and schedule your downloads somehow. Seriously, this is a contention bandwidth-throttled system, right up to the backbone. All this gnashing of teeth sounds like a rather inevitable user-viewpoint of internet infrastructure about to creak under the load of Steam, Xbox360, PS3, Netflix, Apple TV, iPad 3 HD content, ... "No download limits" is a movable feast, and may only be referring to overall monthly usage. In fact you can guarantee it is.
If they can wiggle out, they will. Remember, this text was not produced by a network engineer, it was produced by a marketing suit. And we all know how much *they* know.
What can I do with 100Mb?
Download an entire music album in as little as 5 seconds; a TV show in around 30 seconds, a high quality movie in as little as 1½ minutes and a high definition movie in around 7 minutes. 100Mb really excels when the whole house is online at the same time – whether for streaming HD videos, downloading HD movies, gaming online or accessing everyday services. With 100Mb broadband there is plenty of connection for everyone!
What does unlimited broadband mean?
No download limits. Unlike some of our competitors, you get unlimited downloads as a basic right so you can load up on music, films...whatever you're into.