So they're creating a server that installs itself. Yawn. Srsly.
I'm not saying Microsoft are better than IBM (or anyone else) but they popularised that ages ago. Red Dog was the platform that delivered it (Red Dog became Azure).
The idea is to build recoverable applications. There's a tiering system that, when there's an exception of any sort, works something like:
1). Re-start the application.
2). If that fails, re-install the application.
3). If that fails, re-start the OS.
4). If that fails, re-image the VM (includes the app).
So IBM're pitching servers at cloud vendors and private clouds. No surprise they're injecting all that unintelligible marketing speak into their launch. You have big expensive IBM tim competing for cloud business with cheap commodity X86.