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back to article EMC registers mysterious new trademark

EMC has trademarked a new product name: VSPeX. So what the heck is it? Searches on EMC websites reveal that VSPeX is a way to enable "faster virtual infrastructure deployment, greater flexibility of choice, efficiency, and lower risk." The trademark info can be seen here, and is dated 12 February 2012. It is described as: The …

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WTF?

EMC... Erm...

Could i have that again please.

In English.

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Anonymous Coward

Re: EMC... Erm...

A patent grab perhaps?

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Thumb Up

easy

vsphere extender.

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Holmes

Virtual Service Provider eXchange

They've virtualized service as a service (SaaS) and are providing it as a service.

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This post has been deleted by its author

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Hmmm

How is this to be pronounced? I ended up pronouncing it "Vespex". Maybe I've just got a dirty mind, but to me it sounds like something a porn store would sell!

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Boffin

Nah

I bet it is something like this:

http://www.advertisingarchives.co.uk/assets/thumbnails/106/2/004bc99dbb302c3dbe7b9da152c805c9.jpg

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Anonymous Coward

"We have no idea"

No, you very obviously don't, do you, which is why you're trying to guess the details of a product range by reading between the lines of a 45-word trademark description and two advertising slogans you've dug up from somewhere, an act of divination no more likely to produce reliable factual information about the real world than reading tea-leaves or casting divinations by examining the entrails of a dead chicken.

I think the bit that most makes it look desparate is the schoolboy-style way you've blatantly padded it out by taking those fragments you've found and both quoting them in full AND then repeating them verbatim but split up into individual phrases next to bullet points, thereby doubling the word count but adding zero information. And then you add another paragraph each on three of them, repeating the phrase a third time and adding the fact that you don't know in what way this could apply to whatever this product is or may or may not be.

This article should not have been written, and having been written, should not have been posted, but should have been thrown back in your face with extreme prejudice by some kind of editor (ElReg? Editing or subbing? Yeah, that's gonna happen) for being a scrappy bunch of rubbish. It is the ultimate in vacuous uninformed speculation and we are all now dumber for having read it. If you know nothing and have no clue, next time please also say nothing too.

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Re: "We have no idea"

Can't say I agree with that assessment. Haven't you ever played the game of exercising your brain and trying to determine from minimal information what someone is planning? It can also be a very useful exercise when faced with significant problems and bugger-all information (eg a misbehaving system, poorly written requirement spec, management activities that smell fishy, etc).

As long as you remember that it can lead to badly wrong results it can be a useful tool in the IT world.

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WTF?

Re: "We have no idea"

"If you know nothing and have no clue, next time please also say nothing too."

Yes and we shirley wouldn't want an article about governmental largess, political abuses or human trafficking given an equal amount of factual evidence, oh wait... maybe we would.

Frankly I find this to be another example of the honesty of ElReg. An interesting ort of data was found that might be of interest to the rest of the community so some digging was done with minimal results and those results were handed up with a sincere "we don't know". What's the problem with that? Let's face it there are many other media outlets who would publish blindly made up shit with absolute certainty of the thing based on a chat with a guy in rags holding a stolen iPad by an author whose IT experience is limited to having used MS Word to write the article. So AC if you don't mind, kindly umount /dev/high_horse m'kay thx.

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Anonymous Coward

Re: "We have no idea"

Wow, is that you Storagezilla?

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Anonymous Coward

Re: "We have no idea"

And for all that huff about "you have no idea", you glossed over the fact that El Reg's take is actually in the ballpark of being an accurate description of what VSPEX is.

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Holmes

Given that it's EMC

Given that it's EMC, this is probably just them planning a new range of badges for their existing products. Again.

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Anonymous Coward

Solutions

"...VSPEX solutions..."

[reaches for shotgun]

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Could be an Asian market name for what the Aussie teams are calling vComplete or what a local NZ distributor is calling vCube.

Basically scaled down vBlocks with EMC Storage, Cisco C200 Servers, Cisco networking and VMware Essentials+ software.

10-100 VM's with varying levels of capacity and availability.

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VSPEX = "VSP Extender" to compete against HDS high-end storage??

Since HDS's VSP high-end storage has embedded virtualisation and EMC's VMAX does not... until now it could be...

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