Sonos - wireless streaming recommendations?

Is it just me that fell for Sonos? It all looked like a such a nice, easy and reliable gig. It's not so bad, given how rarely used it is. But I'm an audiophile by nature and just feel that I've gone down the wrong track with this one.

A proprietary network, no integration with iTunes, slow controller apps - I know audiophile and itunes don't naturally go together either but I use n iPhone so I'm locked into that nonsense too - it all feels so wrong.

Am I missing the point of Sonos? I'd like not to smirk at it, thinking 'your time is up sucker,' when I see it gleaming the corner of the room.

If I have, as I suspect, backed a wong'un, what would you suggest for wireless streaming - I mean from the NAS to the eardrum?

we use...

sony systems dotted around the house for streaming. they can all do their own thing or can sync up for party mode where 1 device streams to all other devices. very easy to use and we use our phones (iphone and android) to control them from anywhere in the house.

Logitech here

SqueezeServer comes already installed on the Zyxel NAS I have (and, with less options, the previous Buffalo unit) - a SqueezeBox Boom picked up for a steal, a Duet and adding some more receivers (these days there is no absolute need for the remote really, the Android/iOS apps work well). The NAS (both of them) also have iTunes servers off the same music store, so playing on the Apple stuff should work fine (converted to AAC, Lossless or with the FLAC iTunes plugin) - don't use side of it much.

I like the cross platform support, ease of use and integration, and other smaller points that matter to me such as hardware support for FLAC. YMMV but I like it.