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back to article Twitter a poor predictor of movie success

Twitter users' reviews of movies are kinder than those found on other social networks, but none are good predictors of how a film will fare at the box office. That's one of the findings from a study of movie-related Tweets, plus posts to IMDB and Rotten Tomatoes, by a trio of Princeton students. Why Watching Movie Tweets Won't …

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How much of Twitter traffic is astroturfing?

That's the problem with crowd sourcing from unverified sources. As soon as it becomes popular, it becomes full of fake reports.

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Randomness

Funny how researchers from HP identified the exact opposite findings in 2010. It's almost like Twitter users are fickle, random, and not mind-readers.

And if we're having a "marketing rethink", please PLEASE get rid of trailers featuring "real" people giving their "real" stupid reactions on films? Cheers.

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Fundamental flaw

* Twitter is full of "social media" users.

* Cinema are usually full of Cinema goers. ( Is "goers" a real word ?)....

How do they truly expect to correlate between the two.

Or are they correlating the fact that the cinema often has a dozen or so twats using their "very bright" smart phones in the audience.

I seem to remember that being called a "Twit" was akin to being called an idiot, on a minor scale...... I suppose therefore that being a Twitter user is therefore akin to Collective Idiotism

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Anonymous Coward

@Khaptain

In English we have a punctuation symbol called a 'question mark'. It looks like this: ?

It is the accepted convention to place one of these at the end of a sentence to designate that it comprises a question.

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Headmaster

Re: @Khaptain

I find your punctuative pendantry extremely irritating. Mainly because it has reached heights mine can only dream of. So far at least. I had to upvote you.

I hope you will be equally keen to correct "would of"ers and "should of"ers. I am tired of fighting illiteracy on my own.

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Happy

Re: @Khaptain

Mea Culpa, I bow down before my puntuation overlords.

A couple of things that I truly wish for :

- A spell check option on ElRegs comment box.

- The ability to edit posts ( Dear El Reg, please , pretty please, give us this option ).

- More time to write comments - Quite often I write them whilst answering the telephone or performing some other mundane task. I know, I know that I should stop and take the time but then El Reg would be a lot less of a fun place to hang out.

I know that this is not a real excuse but I actually speak French all day and my English is taking a severe hit. I am far more likely to be writing a powerpoint, full of bullet points and very little punctation that I am to be writing any serious piece of grammar.

On top of all that I was a very poor English student, which is obvious really....

Please accept my humblest, most subservient apologies. All hail the El Reg commentards, without them pedantry would lose its attraction.

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Re: @Khaptain

A couple of things that I truly wish for :

- A spell check option on ElRegs comment box.

If you use a decent browser such Firefox and install a dictionary extension you will find that the comment box is spell checked for you.

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Happy

@ DAN*tastik

Fear not, Dan. No longer must you fight alone.

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Twitter users in worthless opinions none shock.

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Bronze badge

We already knew this.

So... we learn that a movie can get the very worst of universially terrible reviews, and yet still be a box-office hit? But we've had three Transformers movies already - what more proof do you need? I have never heard a single statement in defence of those movies, yet they rake in the cash. I think by number three people were just watching out of curious desire to see how Bay manged to insult the audience this time.

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Paris Hilton

Box Office Success

Presumably it only needs to be measured by the number of Twits confirming they watched it - positive or negative - they still bought a ticket.

Of course whether the film is a stinker or not determines things like awards, sequels and what the director will work on next - but plenty of great films earned cult status after failing miserably at the box office.

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Hold the front page!!

The "me too" attention seeking generation that pumps twitter full of it's inane drivel are NOT a good guide to a movie's success ?

Well who woulda thunk it ?!

Lemme guess. The movies that DO get good reviews are Twilight, Red Riding Hood, Smurfs and Harry f***ing Potter, right ?

Twitter is (in the main) little more than the equivalent of internet graffiti. Maybe the world is finally starting to wake up to that fact.

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