Brits are often said to be behind the Americans when it comes to technology. That's not always the case, but it certainly is with digital content that punters part with their hard-earned for. US market research company Nielsen questioned tablet owners on both sides of the Atlantic about their content purchases. In almost all …
Probably because every fucking time we try to view online content we are told it is only available in the US
UK doesn't have the services
US has Netflix... UK does't have a decent equivalent. In fact once you factor in how many services are available to folk in each country, it may end up being surprising the UK's numbers are as high as they are.
Lower disposable income - simples!
The average US disposable income (as PPP) is about $23k per person, in the UK it's about $17k [ source: wiki ]
Why would anyone expect british online spend to be as much as other, richer, peoples? Or even that "more is better" or that "lagging" is necessarily a bad thing (maybe profligacy is worse) ? Given the relative amounts of spendable dosh per head, it's amazing that brits spend as much as they do.
Re: Lower disposable income - simples!
This, plus the fact that we normally get charged more for the same content, often $1 = £1.
Now what's that phrase...
... oh yes, 'rip-off Britain'.
Re: Now what's that phrase...
Perpetuated by the online retailers who charge MORE in the UK for the same products. A perfect example of ripoff merchant? Apple iTunes.
Subscription model and lossy DRM'd files
I'd rent movies online when I was at a loose end if it was a one shot deal. But paying every month when I might not have time to watch anything? Forget it (LoveFilm & Netflix.) As for music, I want lossless files with no DRM. So the result of all this is that I watch movies when they reach TV or are free on sites like Youtube and I buy music on CD then rip to FLAC on a NAS for distribution around the house.
Of course people in the US spend more - according to the chart, they have 272% of the pie. The British, on the other hand, only have 114% of the pie.
There are lies, damned lies and Excel charts.
Re: Big pie
I know for a fact that's not Ex-sell.
...perhaps it's something to do with the fact that, umm, oh I don't know, things cost more over here?
We get paid less (on average) and items cost more. Plus utilities and fuel cost way more as well so even less available disposable income left over to buy stuff...
11c per KW/h electric in the US' compare to 23p per KW/h I pay where I am in the UK
And, everyone knows the cost we pay for fuel compared to the US'.
Also everyone knows the shocking state of our internet access. Who going to download a movie when it takes 8 hours, on a good day?.
If media outlets want us to buy more downloads they'll have to pursuade BT to give up their stranglehold on our barely post-war technology national infrastructure. Fat chance.
Maybe we don't buy our content on tablets?
US are more of a throw away society
Personally I like my content to be more Tangible, so I will pick a CD or DVD over a download.
And I think the yanks are more carefree with their lifestyles.
UK is size of smaller US states
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