Makes sence for a hardware vendor to do this
Given HP sell the type of hardware you need to setup a entire datacentre and with the current fashion of `cloud`. Then it makes perfect sence on many levels for them to be doing this. Even if they fail, they would of gained inhouse skillsets that can be leveraged setting up other peoples coulds as well as all that hardware they can sell them as well.
As it stands I'm not too sure how they can realy fail in this venture, but knowing HP, if there is a way then they will sure as heck find it or spit out a error code saying 8008 :).