This is a party political broadcast...
It seems to me, from a brief look, that many of the vids are political in nature… Interviews with big-wigs and appointees, adverts for "the big society", and so on.
I couldn't care less whether the Tory party spends its money on this sort of thing, but in this case it is spending the taxpayers money, albeit not much in the great scheme of things… Far more is wasted by governing parties of every hue on things which were never offered during the election.
This is really yet another good reason why we need "Referism" in local (and national) government.
Of course, this is chicken feed when put in the context of a "Red Ken" performance at the GLC/GLA.