TV advert spending went up in the UK last year, fuelled partly by telly slots bought by web firms that mostly make their money from online advertising. Goggle-box ad revenue in the country grew by 2.2 per cent to a new record high of £4.36bn. It outperformed the total UK ad market, which only rose by 1.5 per cent, according to …
Sounds like the growth is in getting people to switch products within the sector (different phone/browser/insurance) rather than grabbing new customers, it used to be washing powder and pet food back when I worked for an ITV station. By themselves the ads don't generate more cash flow, but if the companies don't run them they lose customers to other brands.
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