Samsung sent its latest Android into orbit today, announcing the Galaxy Pocket, a low-end handset said to be geared towards those who use their phone on the move. Surely marketing can do better than that? The Samsung Galaxy Pocket packs a 2.8in, 240 x 320 display with 3GB of built-in storage that's expandable to 32GB using …
Geared towards those who use their phone on the move
I'm struggling to get my head around this.
A mobile phone geared towards those who use their phone on the move. Not geared towards crash victims in traction, or galactic heroes encased in carbonite. Not sat on a desk, and tethered by a wire.
Nope, it's pocket sized, battery powered, and wireless.
What will they think of next?
Re: Geared towards those who use their phone on the move
As the article implies, the Marketing Department are seriously at a loss.
"Look guys, there must be *something* this phone is particularly good at?"
"Well, er, it has a camera..."
"A crap camera"
"OK, fine, well it's got expandable SD memory"
"Like every other Android phone! Well, apart from those new Nexuses"
"Um, it has a small screen"
"A small *low-resolution* screen. But you do have a point with small"
"Small it is then. So who wants small things?"
"I dunno. Children? Backpackers? Pixies?"
"Ah I give up - just say "people on the move will love the pocketability". Now, what can we say about the Galaxy SIII..."
The point of this model is?
I think you've accidentally explained "Y":
The specs of this phone match the Galaxy Y - which stands for "Young". Yet da yoot likely want Blackberries, iPhones or the ilk, imho, and yet those who might want such a phone - those migrating from a non-smartphone, are alienated by the marketing. Just a guess.
It will have to be cheap
It's already possible to get PAYG phones with 800x480 screens for less than £100 (e.g. ZTE Blade / Crescent). I would hope that this phone which is pretty weedy spec wise would sit around £70 or less PAYG.