Re: Perhaps i'm not gettin it.
OK, figured out I am perhaps one of the few people that DO get it, many here are too stupid to understand the impact of the changes.
Perhaps have a read of this, it's the last fanboy drivel I have read (which is stunning considering it's CNET, usually the worlds biggest online drivel writers)
Number one is the key point here.
Google isn't collecting more information, just using it differently.
The big misconception here is that Google will suddenly gain access to a host of information it didn't have before. That's incorrect. The reality is that the search giant has always collected your usage data for all of its services like Google+, Gmail, Youtube, and so on; however, until now, it has stored that data separately.
For example, if you e-mail your mother to tell her about the new puppies you adopted, the suggested videos you see the next time you visit YouTube may be about cute puppies. Previously, Google could not manipulate data in this manner.