Dell has been internally thinking about orchestration for many years. The Virtual Integrated System (VIS) has a component called "Self-Service Creator" which is a bit misnamed - it is a workflow engine used today for virtual machine, physical machine, and limited cloud deployments. It's based on Dynamic Ops (3rd party) technology. The problem for Dell is, if it gets deeper into that layer of software, it further alienates long-time partners Microsoft and VMware. Yet, rivals Cisco and HP (to name the main ones) have acquired or developed their own. If Dell is going to be relevant in private/public/hybrid cloud scenarios, it must make more tangible investments. Unfortunately, the company is so metrics driven and looking for near-immediate return on investment that it lacks the fortitude to take that kind of risk. Hopefully, Swainson can help clarify the strategy, although he may be perceived as a Magic Elixer inside of Dell.