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back to article Microsoft explains bland new Windows logo

Microsoft has detailed the thinking behind the latest change in its logo for Windows, saying the new design brings the software back to its roots. “If you look back to the origins of the logo you see that it really was meant to be a window,” blogged Sam Moreau, principal director of user experience for Windows. "Windows really …

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I will always love

3.1 / 95/98 that brings back memories. This new one is way too bland.

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Linux

Memories

Indeed, memories of replacing Windows with Yggdrasil Linux.

Good times.

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Re: Memories

Every time that there is an article about Microsoft out come the freetards extolling the virtues of Linux. If you are going to run business computers you need to use commercial grade software.

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Re: Re: Memories

Clare funny you should use the phrase commercial grade when talking about Windows.

From the free dictionary

Commercial Grade - of the kind or quality used in commerce; average or inferior;

So what you're saying is that to run a business system, you should perhaps settle for something inferior to other options? Does seem to work for a good part of the world, but it does seem a little under-ambitious!

Incidentally, one of my favourite factoids - The word 'bodge' as in 'to bodge' is actually derived from 'bodgers' who were considered master craftmen!

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Anonymous Coward

@ web specialist

I'd love hearing the great web specialist you are explain how come "commercial grade" software fares so bad in areas like... web servers for example.

Surely technical reasons have nothing to do with it, all those high profile companies who make billions out of the internet are just cheap asses who can't be bothered to pay a few bucks for proper software, right?

Just like those Top-500 supercomputers owners: who would have thought that after investing so much in the hardware, only one out of 500 would have enough budget left to buy decent Microsoft software?

In these days of rampant amateurism, it's reassuring to see professionals like you stand up against the unwashed masses.

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Free Dictionary

That Free Dictionary of yours has to be commercial grade, since it's free.

...

I'll get my coat already, the one which costs a lot because cheap is oh so degrading for any serious man!

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Re: Re: Memories

Your post is somewhat unfinished,

If you are going to run business computers you need to use commercial grade software...

...that dosnt go wrong, needs little maintenance, is utterly reliable & performs well on any hardware you choose to run it on.

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Happy

Re: Re: Memories

> If you are going to run business computers you need to use commercial grade software.

You most certainly do. And for that very reason nearly every job I've had for many years has been based around one Linux flavour or another.

I did work for one place that used Windows, but their hands were tied, as they'd allied themselves with a Windows only GIS server. Poor guys...

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Re: @ web specialist

A super computer is soo comparable to a desktop/notebook PC ... oh wait it isn't.

Windows works pretty well as a web server and a desktop OS.

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Anonymous Coward

@ Luke 12

Who talked about Personal Computers here? I thought this was about business computers (and yeah, research has become just another business now, whether we like it or not).

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LOL....

I wonder how much that cost them to develop?

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Re: LOL....

30 million from what I read. WOW!

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Anonymous Coward

Re: Re: LOL....

Compared to the 2012 Olympics logo, it's not too bad. It's shit, but it does look vaguely like what it's supposed to represent as opposed to fellatio.

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FAIL

Re: LOL....

Why did they need to get a design company in, when they simply copied the logo from the 80s. 30million for no work. Good work if you can get it.

The logo is shit though. I mean, look at it. Dull as fuck, bland, boring. This is the message they are getting across for their new OS? Sigh.

Also, this version of Windows is so radically different in design to any previous version (all of which have looks pretty much the same - just shinier), they should have called it a new name. Left Windows in the past and moved on to new new pastures with Metro. I know it's all about branding and Windows is a mega-bucks brand name. But this is Microsoft, and a new brand name from them would've created massive waves.

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Stop

The logo vaguely looks like a window.

The logo more definitely looks like a windmill blade.

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Windows

Re: The logo vaguely looks like a window.

Sweden should sue - it's a blue rectangle with a cross on it.

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Windows

Back to basics?

Or totally out of inspiration? Perhaps they fired the only guy who was capable to come up with new logo design every time ?

I know I've become quite the critic when it comes to Windows 8 but here I simply see yet another fail. Ever since 3.1 the logo has always been RGB-Y, its very distinguishable and plain out recognizable. Even computer illiterates will pick the logo up as being Windows.

And now that everyone knows that this specific logo represents Windows you're going to change it into something which is so plain that its not even remotely fun to look at ?

otoh; maybe its a change for the best after all. Should Win8 indeed turn out into a disappointment (which I personally think is going to happen) then maybe some people won't associate it with Microsoft Windows due to the changed logo ;-)

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Re: Back to basics?

Yes that's right, the last time I went to buy an operating system for my computer, I thought "you know what, I'm going with Windows this time becasue the logo looks cool".

Get real. It's just a logo - it's simple, effective, and everyone knows what it represents - which is precisely what good marketing is all about - brand awareness, conveying your product in a useful manner.

"Less is more". Or in the case of your predictable anti-Windows tirades, "Less is a God-send".

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Re: Re: Back to basics?

"It's just a logo - it's simple, effective, and everyone knows what it represents - which is precisely what good marketing is all about - brand awareness,"

Bzzt, sorry, but if you remove the text and just show the "flat flag" to a random person in the street, I absolutely guarantee that none of them will know what it represents, which is precisely why this is bad marketing -> brand anonymity.

It seems to me that the only thing "marketing consultants" are *really* good at is selling their own company. Maybe that's not so surprising, but you'd think that a company the size of Microsoft could protect itself against such sharks.

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Re: Re: Re: Back to basics?

"Bzzt, sorry, but if you remove the text and just show the "flat flag" to a random person in the street, I absolutely guarantee that none of them will know what it represents"

In all fairness they would probably say something like "I dunno, a Window? Maybe some tiles?" - which pretty much fits the whole Windows and Live Tiles business.

Once people start using Windows 8 and the logo is on the charms bar, it'll soon get recognition...

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Re: Re: Re: Re: Back to basics?

St Pirin's flag. All over Kernow.

or conceivably Saint Petroc's

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Re: Re: Back to basics?

@Phoenix50 - Actually, last time I went to buy an operating system for my computer none were available (pre-Linux days and Unix was too expensive). I had to buy a new PC to get the current Microsoft OS (granted, I had not purchased a PC in 4 years but the new OS would not work on my existing hardware). One of the reasons I went out and bought a Mac instead.

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Re: Re: Re: Re: Back to basics?

I'd say 'Flag of Greece?'

Win8 Logo == Fail !!

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Headmaster

Re: Re: Re: Re: Re: Back to basics?

@Robert E A Harvey. It's St Piran, not Pirin, but the same thought crossed my mind. I wonder if MS will do them in black and white in time for March 5th?

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Megaphone

Re: Back to basics?

"Ever since 3.1 the logo has always been RGB-Y, its very distinguishable and plain out recognizable."

I'm not so sure. Starting with Google and Playstation, bright, bold colours have become something of the norm. The iconicity of the Windows logo was that it was four colours -- which colours they were doesn't really matter. Then there's the individual colour branding of MS Office apps, which has bled across to LibreOffice, imitating the ancient art of crisp-packet design (that's potato chips for those who get up late in the morning), which has further devalued Windows-colours as a brand.

And aside from that, colour technology has moved on. With fades and wipes and grades and alpha-channeling, on-screen colour works in ways that are far more different from what came before. The Start button (which is on it's way out anyway) has become increasingly out of step with every generation of Windows since 95, because it's a product of its time -- when Windows 3.x ruled the roost, there wasn't much more than a few bright, bold colours, and that was exciting. The Windows logo screamed "look, we're in colour!!!!", nowadays it just screams, and delivers no message.

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Re: Back to basics?

Knowing Microsoft, my hypothetical money's on "out of inspiration".

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Re: Re: Back to basics?

> The iconicity of the Windows logo was that it was four colours

I have to wonder how many customers even notice this, frankly. I've used, and developed commercial software for, every desktop and server version of Windows since 2.0 (except Windows ME; presumably some of what I wrote would run on it, but I don't know that anyone ever tried). I couldn't have told you what the logo for any of those versions looked like without looking it up. If I saw one of those logos without the accompanying text, I'm not sure I could identify what product it was associated with.

Now, it's entirely possible that I'm in the minority here. Certainly I seem to care less about color than many other people (doesn't help that I have deficient green response, a mild form of "color blindness"). And I have never had any patience for brand loyalty or suffered marketers gladly, so perhaps I am biased against remembering logos. But I too have to wonder about Microsoft's ROI on this sort of exercise. Is it really going to mean $30M in additional profits?

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Trollface

Re: Re: Re: Re: Re: Back to basics?

OK. I was wrong, Greece should sue - they have prior art going back to 1822.

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Anonymous Coward

"Not even Apple fanbois take things that far."

Surely? Appletards seem to buy just about anything that has a nibbled fruit on it.

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Trollface

And they'll attempt downvote you to Oblivion if you criticize them, as you see.

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Official!

Everything that you buy from Apple does, indeed, have the nibbled fruit on it. Curiously shocking fact, that. Also curious is that it's the same logo--in shape, at least--as Apple has used for... wait for it... decades. Something bold, yet decisive, in that.

Bitter much?

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Anonymous Coward

Apple Fanbois...

Won't even look at this page because it is windows, you'll be safe from downvotes.

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Re: Official!

Not bitter, no, just observing that Apple could slap a bitten apple on a broken desk, call it the iSpace and sell it to apple fanatics at ten times the price. And the apple fans? They'd think it was the best desk ever.

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Re: Official!

I had to take an LC II to the Apple shop to see if they could mess with it and get it to boot. They were very nice, and could find all the technical manuals,but could not. That's not the point.

In the box was a series of pristine Apple Logo stickers from 1995ish. They were the apple bitten out bit, but in rainbow colours. The blue t-shirted masses nearly collapsed in fruitgasms over them.

So two points "Not even Apple fanbois take things that far" is wrong, some do. Second Apple has changed its logo through colour apples to minimalist single ones.

Downvote away...

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LC II not booting

replace the 3.6V motherboard battery and then zap the PRAM - hold command-option-p-r when you switch it on until you hear a second start up chime.

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Re: LC II not booting

Fanboi downvotes. You should see the voting trends of the fandroids...

Fandroids = new fanbois.

And cue the QED downvotes...

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Re: Official!

Is that the one The Beatles didn't use?

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Re: Re: Official!

Could you imagine if they stuck the nibbled apply logo on a can of Carling -

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Re: Re: LC II not booting

Absolutely right. Actually the Fandroids might even be worse.

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Not entirely

We're a Mac household, by and large. We do use iPhones, Macbooks, and got an Apple TV as a present. The youngest son uses an iPod touch because it came free with a computer as part of a promotion.

Partly it's a quality issue; the hardware (aside from one fan bearing after eight years of heavy use) has been very reliable. That also means that we don't need to buy replacement hardware as often, so the total cost of ownership is, at worst, comparable to Windows. Software stability is another; our work Windows machines need a lot more handholding and seem to fall over a good bit. And I won't even get into security issues (though MS seems to have improved over the years; about time, too.)

However, I'm converting my old G5 to a Linux file server and we have no iPad because we have no need for it. And the only reasons whymy older son hasn't bought an XBox is because 1) he's too lazy to earn the money, and 2) if he had the cash, he wouldn't buy something that unreliable.

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Re: Re: Official!

Like all the success they had with XServe, the Cube, dominate the field with Apple TV, ... Oh, wait.

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Meh

Re: Re: Official!

I still don't own an iPad, or an Apple TV. So, not so much, no.

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Re: Official!

Not as bold and decisive as IBM, apparently, who've stuck with their "8-bar" logo since 1972, while Apple's fiddled with the coloring on theirs. (Of course Apple didn't even exist in 1972. Bunch o' uppity kids.)

[Further trolling on this topic is left as an exercise for the reader.]

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Tiles

Looks like tiles to me... tiles cleverly arranged to look like a window. I'm sure the designer still can't believe he got away with it.

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Joke

Re: Tiles

As usually it is also half-baked.

Whoever has stuck those tiles has forgotten to grout them properly :)

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FAIL

Re: Tiles

a whole day's briefing and 3 minutes on Windows Paint.

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Re: Tiles

Hmm... wonder if they're wipe clean? Which, by a staggering coincidence, is most likely part of the installation instructions.

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Anonymous Coward

Err...

I quite like it... It'll probably have grown on people by the time that 8 has been released. Like many new designs, people hate them to start with and they're completely normal later on - People hated the Ford Ka, when it was released, but it's totally normal now.

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Re: Err...

On the other hand, to me the London Olympics logo still looks breathtakingly awful even five years after its unveiling. Though it's possible I'm a minority?

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