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back to article Apple antagonist Proview unveils its own iPad

Chinese shell-of-a-company Proview Shenzhen, embroiled in a trademark dispute with Apple over the name "iPad", held a press conference in Beijing to plead their case and to show the assembled journos an assortment of marketing materials for their own iPAD. The Proview iPAD has no resemblance whatsover to Apple's fondleslab, but …

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FAIL

Excess padding?

That looks more like a knee pad than a note pad.

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IF...

You look at it from the front it has four corners!

But I just can't see it as a pad, and as to resting it on your knee?

Still, it is all about the NAME, not the device.

Hey Ho!

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WTF?

"The Proview iPAD has no resemblance whatsover to Apple's fondleslab, but there's more than a passing similitude between it and another groundbreaking Apple product, the original bulbous iMac."

Is this a jab at how Apple lies about everything being magical and revolutionary or is the author actually of the opinion that the iMac was a "groundbreaking" product? If the author is indeed of that opinion, then I am afraid I must announce that I do not wish to reside on this planet anymore. iMacs were garbage.

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jai
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you prefer to live on a planet that still uses floppy disks then?

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Anonymous Coward

Whaaa?

Why would you think the iPAD was released before the iMac? I assumed Proview copied the iMac's design but if you know better, please enlighten us.

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Not to be picky, but...

...a product can be groundbreaking and garbage at the same time. Many first generation gadgets where full of bugs and design problems. It's an inherent risk of innovation.

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Erm, while they weren't the most amazing computer. That was largely down to the legacy Mac OS.

But they were ground breaking in terms of design. Up until them most computers were dull ugly beige boxes. The iMac showed people that computers could be attractive.

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Anonymous Coward

"The iMac showed people that computers could be attractive."

...because no one else thought they could be! Eh?

Silly.

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Stop

Re: "The iMac showed people that computers could be attractive."

...because no one else thought they could be! Eh?

Silly.

Examples please?

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Facepalm

$30m on development .....

... but they wouldn't spend a few hundred for a native English speaker to proof-read and re-write their marketing material.

Why do Chinese (and other nationalities) do this?

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Re: $30m on development .....

So how's your Chinese then? If your prime market is China, why would you care about writing good marketing material in English?

The point isn't that. The point is that they've actually been using this trademark in China since 1998. What on earth gives a US company the right to take it from them?

It's the VAX story all over again, but I bet you would have sided with VAX (a British company) against Digital. VAX, I remind you, are still in business, unlike Digital. Oh, and they are now Chinese-owned...

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"If your prime market is China, why [...] care about writing good marketing material in English?"

If your prime market is China, why write it in english at all? They did so they do care - but not enough do it properly.

No, the original question is good and still unanswered, why are chinese/japanese translations so crap. I'd like to know.

(above nationalities uncapitalised to annoy pedants)

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Headmaster

The Japanese answer

Have you seen the English on some Japanese packaging? It makes no sense at all.

I asked a Japanese colleague about this. His reply, "You know how Chinese characters are sometimes used as decoration on Western products? It is the same with English characters in Japan: they are there just to look pretty."

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@Yes Me

It's not really a question of right to take away, it's a question of whether the contract Apple has that ostensibly gives it rights to the name is valid. Thrown into that seems to be some sort of confusion about exact ownership of different parts of Proview. So Apple's case is that it paid to purchase the mark and Proview failed to assign it, Proview's case is that whomever Apple dealt with, it was somebody else.

I don't think there's any dispute that Apple paid someone and thought it had bought the mark in good faith, despite its history of launching products and dealing with the legal issues later (ala the iPhone and Linksys). There's definitely nobody suggesting that Apple has the right just to swoop in and take ownership of the trade mark because its an American company or a much bigger company or anything like that.

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Anonymous Coward

Re: $30m on development .....

Because every non English speaking nation should accomodate the English, in everything! What arrogance.

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@Thad Re: The Japanese answer

Indeed, English text has become a fashion thing in Japan. Teenage girls walk around with slogans such as 'I'm wet and ready' on their t-shirts, having no clue what those funny foregin characters actually say.

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Stop

'Yes Me and AC:19:04

My 'Chinese' is non-existent. But, If I were producing written material in Mandarin, I'd make sure it was checked (and re-written) by a native speaker, living in China with a technical background. To not take that simple and inexpensive extra step would be 'arrogant' of me. To expect the same from others seems reasonable to me.

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Paris Hilton

Re: The Japanese answer

The best example I've seen recently was the department store having a "Fuckin' Sale!"

Google it if you don't believe me.

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Cheeky fusckers

So rip off iMac - check.

Play shell game with copyright rights - check

Piss money up wall - check.

Start legal action based on shell game - check.

What a bunch of shysters Proview are/were.

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Anonymous Coward

Re: Cheeky fusckers

I must admire their gall, but if they do have the rights to the name, well bad luck Apple.

As revenge I would brand the iPad in China calling it the 'IFLUCKMEE' for a black one and 'IFLUCKYUU' I in white.

Now that would be sweet.

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Anonymous Coward

Re: Re: Cheeky fusckers

Better yet, call it the iProview.

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Anonymous Coward

Joke Alert

It's not a complete rip off of the Apple product.

Their markup is only 7% not 40%.

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Anonymous Coward

Re: Joke Alert

7%? If only that...

Let's see "spent $30m on developing and manufacturing the iPAD, and that they had produced "between 10,000 and 20,000""

So that comes to a production cost of $1500 per unit. Did they really sell this piece of s**** for $1500? Somehow I doubt it. So I suspect their markup was actually -40%.

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Re: Re: Joke Alert

No wonder they are bankrupt - 30m pissed up the wall gives a massively unsustainable price per unit for the volume sold in the Chinese market - very few people there could spend anything like $1500 on a pc. Therefore it must have been priced *much* lower and didn't sell anywhere near the volume needed to break even.

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Coat

All ProView has is their iP

sorry, I'll get me coat

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ProView

Once upon a time ProView's business was producing cheap, crappy monitors. Now everyone is doing that thanks to the over-abundance of 1080p screens. I'm amazed they're still in business at all.

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Anonymous Coward

Re: ProView

They aren't, no - the banks who now own their assets are.

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Time to fondle like its 1999!

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Joke

Unoriginal iMac

The iMac was just a belated imitation of the groundbreaking Amstrad PCW all-in-one-box concept.

http://en.m.wikipedia.org/wiki/Amstrad_PCW

I suggest Lord Sugar should sue both Apple and Proview.

(For those who don't remenber it, the Amstrad PCW was also pretty crap, so it seems Apple and Proview half-inched that concept too)

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Re: Unoriginal iMac

I call BS. The original Mac was in production long before that piece of history. The iMac was Jobs's firm belief in building an "appliance", controlling the experience by controlling both hardware and software. It is a direct descendant of the first Mac.

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Anonymous Coward

Re: Unoriginal iMac

Baron Sugar vs Sir Jonathan. Place your bets.

BATTLE!!!!!!!

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Meh

Unoriginal Amstrad

Building the CPU board and floppies into the monitor cabinet was not an "original" idea by Amstrad.

NEC, circa 1982:

http://en.wikipedia.org/wiki/File:NEC_APC.jpg

IBM Datamaster, 17 Feb 1982:

http://www.flickr.com/photos/diana5/393075200/

Going back farther...

Tektronix 4051 (ran BASIC, had a built-in DC300a tape storage unit) circa 1976:

http://en.wikipedia.org/wiki/File:Tektronix_4051_ad_April_1976.jpg

HP 9830a (ran BASIC, had a built in cassette storage unit and built-in thermal printer), circa 1972:

http://www.old-computers.com/museum/computer.asp?st=1&c=950

I've used those beasts. The HP thermal printouts would fade to purple-black if you didn't keep them well away from heat sources.

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Go

I've seen that before...

That's basically a Compaq iPaq Internet Appliance (either the IA-1 or the IA-2, I don't recall which one is which). The iPaq CRT monitor's OSD behaves identically to a Mag InnoVision monitor. There is some relation between Proview and Mag InnoVision...

Proview's rendition has a different color scheme, but every other aspect of the design is identical to the Compaq product. These two Compaq products were members of the ill-fated Internet Appliance "craze" of the late 90s/early 2000s. They featured a National Semiconductor Geode CPU and booted into Windows CE from a DiskOnChip device.

I found one on the curb. It's still moldering in my basement, as I never had much luck getting it to boot into anything other than the copy of Windows CE on the flash memory disk.

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Unhappy

Re: I've seen that before...

Yep, that's what the ProView IPAD was. I ran into a few of them in China, and they were just as useless as the iPaq.

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Anonymous Coward

Proview was not a new name

DEC had a product called Proview in the early 1980's.

I should know, I wrote at least 50% of it.

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WTF?

IP vs Brand.

To be honest I think this is more a case of Apple saying "Well we own the i... Branding and we have used the iPad as part of our over all product which preexists prior to this trade marks inception ergo we have not intentionally infringed on a trade mark"

Having said that I still think apple should say "Opp's our bad" and pay them off to use it, but sadly that is not the apple way, but I feel that this little pseudo iMac would lend credence to Apple counter suing them over IP infringement as the original iMac for it's time was a damned unusual design that looked good.

Either way the whole IP war has just got silly, seriously how can a physical gesture be trade marked or patented, the TV my folks had till I was 12 used a sliding motion to raise and lower the volume and that was a Toshiba are they going to try and pwn apple over it?

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Anonymous Coward

Optional

You haven't been following, have you?

Apple paid them 38m for all the regsitered rights to the name that Proview owned (10) in all incl. China.This case is about some Chinese Gangsters, and Apple is pretty much blameless AFAICS

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Thumb Up

But Apple paid Proview for the iPad name in 10 countries including China. Proview is a Taiwain company and their China division is saying the payment Apple made is not valid for the trademark that exists in China.

Proview is going bankrupt very quickly (within 60 days at best) and is trying to eek a couple of million to give to the officers.

Apple is within their rights to defend against this attempt to ignore what they paid for.

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Anonymous Coward

Re: Optional

Wow, a "thumbs down" for a statement of fact.

'Tis a hard life being a commentard in these forums, where anything which might cast Apple in a positive light, such as objective statements of fact, generate thumbs down.

The Register forums continue their inevitible decline to the level or moronicness (is that a word?) that chracterises so much of the internet.

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Anonymous Coward

Re: Re: Optional

Or maybe you got your thumbs down for being slightly condescending in your presentation of that fact.

*thumbsdown*

damn, the system works!

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Happy

Re: Re: Re: Optional

It was probably for spelling "eke" incorrectly.

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Anonymous Coward

PROVIEW as a COMPANY, BIG FAIL!

Welcome to Proview's Corporate Headquarters in Shenzhen:

http://allthingsd.com/files/2012/02/proview_shenzhen.png

That is all!

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Anonymous Coward

Re: PROVIEW as a COMPANY, BIG FAIL!

Now't new there then.

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This post has been deleted by its author

Happy

Rik:, (Proview wants) to make a few yuán off Apple by forcing a settlement over the iPad trademark."

Get outta here! ;-)

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FAIL

...

No wonder they have financial problems, they are trying to sell 10 years old tech...

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looks like iMac?

My C64 looked a lot like an iMac too, when attached to the right portable tv, indeed a good 15 years prior to iMac. I always thought the Apple 'revolution' at the time was more a devolution...

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Anonymous Coward

Here's pics, so it did happen

Very detailed photos of the actual device, taken by an owner:

https://picasaweb.google.com/108815326764525357704/ProviewIPAD

There were two versions of Proview's iPad, one ran Windows CE with th MSN Companion interface. The other, funnily enough, ran BeIA, also known as BeOS for Internet Appliances.

As some may recall Apple was close to buying BeOS before deciding to bring back Steve Jobs and his company NeXT instead.

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Anonymous Coward

Re: Here's pics, so it did happen

As much as I'd like to see it that link appears to be dead. Has it gone somewhere else?

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Thumb Down

Must absolutely everything in the world involve Apple?

If it's a phone review, it's compared with the iPhone. If it's a tablet review, it's compared with the iPad. If it has the letter "i" in the name, it must be something to do with Apple. If it's something to do with Apple, then it's probably a legal dispute.

It's really quite tiring.

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