Longtime loyals? Sod you!
Rewarding some Johnny-come-lately for being 10Kth, while consigning the 9999 who had the taste and good sense to follow you first sounds like a shallow, self-serving exercise in the manipulative use of a social media outlet long-derided by El Reg and your denizens. To which the only possible response is "Huzzah!" and "capture the moment in Playmobil, please!"