74bhp from a 1.1 Common rail diesel is pretty good.
Back end has been ripped straight from a Seat.
Profile is very fiat bravo.
But that front grille is hideous!
Interior looks very low quality too, bit overpriced IMO, given as stated Ford and Vauxhall have equivalents in the same price range, but better quality.
MPG difference is less significant, 88mpg is probably more like 65 real world, the fiesta is rated as 68, which is probably more 55 real world. (Difference is higher as engine is smaller and will need to be thrashed!)
10mpg over 12,000 miles results in about £225 saving over a year (Fuel @ £1.50/Litre), if you factor in depreciation, the ford would probably make up for this.