Cue "how dare they make proprietary solutions with taxpayers' money"
Saved you the bother ;) Though how hard would an HTML5 version be?
Kent's NHS Trust is hoping that youngsters' love of iPhones, coupled with a new app, will lead to a fall in teen pregnancies in the county. The Community NHS Trust has created software that will guide lust-prone, iPhone-owning young people in Kent towards stashes of free condoms. The GPS-enabled iPhone app displays Kent's " …
What % of their target market actually has iPhones vs. BBs or Androids?
Proprietary is one thing - not targeting the most popular* teenage smartphone platform would be something else** all together.
* I don't pretend to know what teenagers in Kent favor, but don't think it's too crazy to assume that the average teen isn't running around with an iPhone due to price alone
** Maybe the NHS believes iPhone users are more promiscuous/risqué than Android/BB users... <joking> and that Android users are all virgins? It is Linux after all... </joking>
"I don't pretend to know what teenagers in Kent favor, but don't think it's too crazy to assume that the average teen isn't running around with an iPhone due to price alone"
I am absolutely certain that the demographic they are going to reach are the children of the well-to-do middle classes in Kent.
Well if you can afford an iPhone, you can afford to buy your own condoms, so actually this probably isn't the target audience. My guess is that the target audience is journalists. Kent NHS wanted some free publicity for their CAPs and figured they might get a few column inches out of "There's a CAP for that!".