Kent's NHS Trust is hoping that youngsters' love of iPhones, coupled with a new app, will lead to a fall in teen pregnancies in the county. The Community NHS Trust has created software that will guide lust-prone, iPhone-owning young people in Kent towards stashes of free condoms. The GPS-enabled iPhone app displays Kent's " …
Cue "how dare they make proprietary solutions with taxpayers' money"
Saved you the bother ;) Though how hard would an HTML5 version be?
The question is more
What % of their target market actually has iPhones vs. BBs or Androids?
Proprietary is one thing - not targeting the most popular* teenage smartphone platform would be something else** all together.
* I don't pretend to know what teenagers in Kent favor, but don't think it's too crazy to assume that the average teen isn't running around with an iPhone due to price alone
** Maybe the NHS believes iPhone users are more promiscuous/risqué than Android/BB users... <joking> and that Android users are all virgins? It is Linux after all... </joking>
RE: "The question is more"
"I don't pretend to know what teenagers in Kent favor, but don't think it's too crazy to assume that the average teen isn't running around with an iPhone due to price alone"
I am absolutely certain that the demographic they are going to reach are the children of the well-to-do middle classes in Kent.
Re: children of the well-to-do
Well if you can afford an iPhone, you can afford to buy your own condoms, so actually this probably isn't the target audience. My guess is that the target audience is journalists. Kent NHS wanted some free publicity for their CAPs and figured they might get a few column inches out of "There's a CAP for that!".
I think you mean
There, fixed that for you
I hope you used an iCondom?
Kent's "Condom Access Points"...
Is that some sort of euphemism?
Has anyone warned Superman?
More of an acronym
As in "Get your condom at a CAP".
Now, if their supplier was from the Netherlands...
Let's get this out of the way
iPhone user and need for a condom => mutually exclusive
Re: Let's get this out of the way
I understand the thumbs down, you lot want to keep your hands clean.
Tried the app
So does anyone over 18 have to stand outside waiting for a 17 year old to go in and get him free johnnies?
...In exchange for buying cans of lager at the supermarket for the 17 year old.
That's one of the best posts I've read in ages! Nice!
the android app
just shows you how to do anal
Whereas iPhone users
don't need any help with that.
Could be worse
From the headline, I was expecting an app that showed you how to *use* condoms, not where to get them.