@Nicho
> Q1 - Where the hell does the 'mass' go ?
Matter is converted into either energy (and by this I mean “converted into photons”), or other types of matter (pions).
> Q2 - What's so special about anti-matter that enables it to unzip ordinary matter into a bazillion massless photons ?
Long story short? There isn’t anything. (In theory.) Antimatter is composed of different fundamental particles, but (in theory) these particles are completely identical to their “regular” counterparts, excepting that the charge/colour/flavour of the given fundamental particle is exactly the opposite of its antiparticle.
Thus when you get a particle and anti particle together they (and I am REALLY simplifying this here) attract eachother with such a powerful force that they obliterate eachother. (Thing car crash.) This particles to convert into other particles.
>Q3 - if everything can be converted to photons then aren't electrons, quarks etc at the same level as atoms ? ie. not really fundamental at all ?
Matter/antimatter collisions don’t produce exclusively photons. A proton/anti-proton reaction actually produces pions indeed of photons. These pions decay about 25% into high-energy photons on the one side and 75% (via a few different routes) into neutrinos on the other.
Remember that a proton and an anti-proton are not in fact annihilating eachother. Instead, the quarks and anti-quarks that are the constituent parts of these larger particles are doing the sub-atomic dance of destruction.
Remember that electrons are leptons; fundamental particles in their own right. So their path to annihilation is actually completely different than protons, as protons are in fact aggregations of quarks.) Each fundamental particle’s interaction with its antiparticle is different than the next.
Even Bosons have antiparticles. The W boson for example has a direct antiparticle (W+ and W- particles). The photon (another boson, just BTW,) also has an anti-particle: itself!
Oh, yeah, didn’t I mention the photon was a particle, not just a quanta of energy? Silly me. But because a photon’s gague symmetry doesn’t break, (i.e. it doesn’t interact with the Higgs field) it doesn’t have a rest mass.
In other words, there are indeed fundamental particles other than photons. Everything does not “convert into photons.” In fact, there are all sorts of ways for particles to convert from one into the other. But each fundamental particle acts completely differently from the other. That’s part of what makes them “fundamental.” They don’t break into smaller ones, and they all have entirely unique behaviours.