back to article Watchdog bites Nokia over Lumia 800 TV 'flash ads'

UK communications regulator Ofcom has slapped the wrists of Nokia and Channel 5 for failing to make it sufficiently clear to viewers that the TV company had taken the Finnish phone giant's sponsorship Euro, part of Nokia's Lumia 800 Windows Phone handset promo programme. Nokia paid Channel 5 an undisclosed sum to sponsor the …

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WTF?

Well...

That seemed pretty obvious to me. What is the problem exactly?

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WTF?

If anyone doesn't get it...

they are too stupid to be protected by government agencies.

honestly, if you didn't realise that this was sponsorship then you're going to have trouble crossing the road.

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MJI
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Who watches C5 anyway?

Channel 5 - unwatched since October 2007

(Look up the date)

Also I noticed viewing figures dropped in the same period

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OK, I'll bite...

what happened in October 2007?

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Anonymous Coward

October 2007

Was that when they got rid of the boobs?

You know, the wankumentaries about the American porn industry and Las Vegas strippers, along with 'erotic thrillers' that were more 'boring melodramas with (occasional) tits'. Now sadly departed for endless repeats of CSI, NCIS and Law & Order.

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MJI
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October 2007

They went from being a normal TV channel to a moron marker TV channel.

They managed 5 years of being a normal TV channel.

And looks like they lost about 10% of their viewers looking at the figures I found earlier.

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Anonymous Coward

Microsoft

Breaking laws since 1991.

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FAIL

trolls...

Making stupid comments since time immemorial....

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Anonymous Coward

Microsoft shills...

Defending their boss since, well their last pay check:

http://groups.google.com/group/comp.os.linux.advocacy/browse_thread/thread/15794785391b3cf9

http://techrights.org/2008/12/27/microsoft-shills-aka-te-secrets/

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seriously?

An AC calling me a shill!!

Priceless!

BTW, it's 'cheque'.

Oh, and just had a look at your 'evidence'...

THat first one, refers to admittedly rabid responses to a 'review' of the lumia 800, but even the writer admits that the review isn't of the bloody phone!!

The 800 has it's faults, but at least write a review based on what you have actually SEEN...!!!

jesus...!

Go on.. thumbs down... MS shill... whatever...:D

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Anonymous Coward

Blipverts

Making heads explode since 1984

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Anonymous Coward

Clearly no Max Headroom fans here today.

I got it

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FAIL

Unsuprising...

Nokia is new pretty much Microsoft, and these tricks are classic Microsoft...

I really have a soft spot for cretins that think CH5's Gadget Show is not just one big promotional advert, these cretins actually think it's a review show. ah bless.....

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MJI
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Gadget show

I have noticed that.

Definately very biased

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Anonymous Coward

Subliminal Advertising is Banned

In 1958 the UK, America and Australia banned the practice

http://news.bbc.co.uk/2/hi/8274773.stm

Ofcom Toothless ?

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FAIL

Muppets

It says on the bilpvert that they are sponsoring the Channel. How plain does it have to be?

Had they been drinking with the Apple lawyers before making the judgement?

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Its the blip

Its the 0.5s blip I think that is causing the issue, not the ident.

If you look at the youtube clip, that .5s as the beginning was played between each advert.

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half a second?

half a second is considered subliminal?? If that's the case then half of each bourne film must have been imagined... as must most pop videos...

Should the state really be defending these sort of people, or should we let darwin'ism deal with 'em?

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Trollface

chasing the dregs of the market, in all meanings of 'dregs'

I'm inclined to believe Nokia/Microsoft are actually targeting people too stupid to notice it was sponsorship... after all it's C5, a channel that needs a big channel dog to remind its comatose viewers which channel they're watching - as if the endless dross+CSI combo wasn't enough.

This late in the smartphone migration almost everyone that wants a smartphone has one and Microsofts continuing failure to advertise the WP7 features won't make many switch. The deliberate holdouts aren't volunteering. Seems believable they're targeting the leftovers too lazy to think or too stupid to understand the alternatives... which falls in nicely with showing a bright plasticky handset instead of trying to explain its USP!

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If you believe that...

If you honestly believe that, then what must we make of the massive, relentless Sony ps3 marketing and sponsorship on c5??

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MJI
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C5 advertising

I expect it is cheap.

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Silver badge

Interesting, given that I wouldn't have recognised it as a Lumia anyway

Channel idents tend to be pretty much bobbins if not properly batshit insane.

Ok, I like the BBC HD doggies and the BBC One swimming hippos, and some of the Channel 4 ones are clever.

Not going to make we want to buy a hippo or a block of flats though, so a waste of Microsoft cash even if they didn't get done by Ofcom.

Though thinking about it, maybe the intention was to risk Channel 5's licence simply to get headlines?

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