Record numbers of readers flock to The Register
The Register and its sister publications Reg Hardware and Channel Register climbed new heights in November 2011, bagging 46 million page impressions and 6.6 million "uniques" for the month. We now have a certificate to prove it. abc.org.uk/Certificates/17591287.pdf That represents a lot of thought, planning and hard work by a …
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Hooray!
So now you can charge an even larger premium for those articles which mysteriously swim against the tide of Chronological Ordering.
Swimming against the tide
To answer your post seriously: Well over 90 per cent of the articles that defy our reverse- chronological-drip- down are Reg Hardware reviews. Most of the rest are recruiting sergeants - watch this event - please help us with this survey - and so on. We do not charge a premium for these articles. Or charge per se, but obviously we are being paid for the things that we are promoting.
Also in late December we ran a series of articles promoting our own e-books, which we anchored to the story grid for a couple of weeks, much to our readers delight and gratitude. We might do this again - but only one at a time...
congratulations!!
Was there a particular November event that drove the spike in readership or is it definitely year-on-year growth?
All good news either way! Congrats El Reg!!!
Numbers started jumping in September '11 and have stayed jumping. I'll tell you next year if it is sustained!
BRAVO!
Have a pint to celebrate!
Now, get back to work. :)
only me!
Just testing out a new denial of service technique. !-)
So you are sharing your un-anonimized logs?
congratulations, but all i saw in this story is that you are handing over your full logs, IP addresses intact to a third party.
how does one opt out of this :p
this is pretty clearly stated in the Privacy link at the bottom of every page on the site ...
ABC guidelines
I am not aware of anyone submitting anonymised files to ABC.
But here are the organisation's guidelines, for further reading.
is it?
I've read the privacy policy and it doesn't say that logs are shared with third parties.
Huge jump in US readership?
How do you factor out folks like me, working for a multinational in Europe, sometimes connecting from home in France, sometimes via corporate proxy which could be UK or US? Everyone in my company could in theory show up from one IP address :)
Still, congrats on the total.
We use standard tools to figure out where people come from - they claim 98-99 per cent accuracy IIRC.
Admittedly one person could and often is more than one unique. But equally a "unique" could - and often does - represent more than one person.
re: Huge jump in US readership?
Yep, that's me too. Very much in the UK, but all my internet traffic at work goes via a proxy in the US.
How I enjoy getting adverts on the BBC news site! I did get to see Google's logo blacked out yesterday, made my little day, such as it is.
From The BBC website
<snip>
How reliable is the technology that does this?
An independent report found that it was 99.96% accurate. However, if you are a UK licence fee payer viewing the website from within the UK but can see advertising, please report this to us.
</snip>
356 readers right here!
I guess that setting my new router to pull a different IP address from AT&T every night is really paying off for you folks!
Hey Mr Tally Man
Thanks, now I'll have the Banana Boat Song going round in my head all afternoon. Grrrr.
My runthrough of that came complete with a roomful of diners being grabbed by their prawn cocktails at the end.....
Well, being the hipster I am, I shall seek a less popular site that reposts engadget news! :)
Now if you could just change those "hilarious" headlines that need careful studying to work out what the hell they're talking about, instead of being obvious at a glance!
weesht
yeah yeah yeah. now stop slapping your own back and say something funny, monkey boy. that's what we don't pay you for.
In order to
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bump up your
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page views
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even further,
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maybe you can continue
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subdividing your articles
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into even smaller pieces ?
>-(
This is not a big thing on The Register or Channel Register. Reg Hardware, in common with most review sites, is an enthusiastic proponent of pagination. Sometimes too enthusiastic. I am trying to encourage them to curb this enthusiasm.
Pagination doesn't bother me too much
I just open the "print" version for preference and come back once all the images have loaded.
Could be so much worse. I regularly read reviews on Tech Radar than span 9+ pages.
@greensun
Extra pages generate extra ad revenue. With extra revenue they will be able to hire real reporters.
(Ha ha. Just joking. Ahem... Sorry, I just love The Register and I have been telling my friend about you)
((Quick! Hand me my asbestos jacket please.))
((( I'll check tomorrow if my account still works )))
Good.
In the meantime Firefox users can install AutoPager, which turns all the multi-page articles back in to one easily scrollable story.
Well done, the endless non story, click baiting, Apple speculation stories have obviously had the desired effect.
Can't see why
t's all shit. Especially the comments. And I've been reading it for 12 years so I should know.
You're Welcome!
That's about the same time I activated my Twitter account - there is quite a bit that gets reported here that doesn't ever make it to the US media (or what passes for one, anyway).
What's it been? Since 97? And I still have my El reg pin - Thanks to John Lettice! (kiss my butt Lester! lol)
")
"That's about the same time I activated my Twitter account...."
BURN THE HERETIC!!!!
Yeah yeah, I know :)
I use it for politics, not 'I took a piss and it burned" or "OMG! I got a new iPwn" thoughts lmao
:)
Wisdom of crowds, my arse.
Yeah, I can tell by the decreasing quality of the commentards.
Re: Wisdom of crowds, my arse.
Hey Mr. Misanthrope. Lighten up.
They are enlightened compaired to commentards for other publications (knuckle-draggers). That's the problem with the internet, any muppet can have a voice - whereas in Victorian times we would put them in an Bedlam and have organised visits to bait, ahem view them.
Bring back the stocks I say
El Reg user forums - we started trialling this week.
I guess we will be opening the floodgates soon. But right now there are no navigation links. So if you want to give it a poke, it is probably better to bookmark the link.
hasn't that been around for a while?
I know I've ended up there inadvertantly(sp) several times.
Re: hasn't that been around for a while?
Currently forums are repositories for comments to articles.
This is a <em>user</em> forum. Members can start up their own topics.
Hey drew
Seeing as we go way back can I finally start that topic thread about why you smell? :P
On a side though are you sure the jump isn't from employeers checking for flamatory comments about their company on here after you guys "lost" a bunch of email addresses?
Just sayin ;)
Re: Hey drew
It would be nice to think that each time we fuck up we gain more readers. Would rather not test this premise.
You are welcome to set up aforementioned thread. Have a feeling that it might not last too long though.
I'm a long term fan - El Reg has been my home page for over ten years :)
Cool beans, just make sure you keep biting the hand, please!
How is that measured ?
If it is by analysis of your server logs, OK - but if by counts from doubleclick.net then you don't count me -- firefox noscript blocks that.
Doubleclick figures
As a tech site we have an unusually high percentage of readers using ad blockers, so no we don't use doubleclick for measuring readership.
We acknowledge all the reasons that people use ad blockers - and we don't have any plans to get into a fight over this - but let's keep in mind Ars Technica's attack on ad blockers in 2010.
Ad-blockers
I am severely tempted to add El Reg to the ad-block list just purely for that bloody MS advert that resizes after it's finished, about 10 secs after you scrolled down to start reading the article! Is the point of the ad to remind us how horribly inconvenient and time-wasting Microsoft is?
a delay for every story + finite free time to read stories = less page impressions for El Reg.
That's all. nK
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