I'm sure I'm not the only one who'd happily pay a pound more if the content was worth it.
For instance, despite their big LionsGate announcement the list of lionsgate films on wikipedia does not match the content on Netflix.
Also, the new releases list on my Netflix account does not seem to have changed since I signed up for the trial last week.
LoveFilm only really support streaming so they can officially tick the box, and their streaming quality is dire. But, at least with LoveFilm, you can get access to recent films, albeit on DVD.