Steorn are over *there*
Rossi, Steorn, Fleishmann+Pons; they're all very much the same grade of moron. Until the reaction can be demonstrated in a properly controlled and reproducible scientific experiment, then it remains merely an unsubstantiated claim and nothing more.
There is a set procedure for new, revolutionary claims. Do the work quietly in secret then quietly patent the process. Then, once again quietly you get a number of scientific colleagues to try the method themselves and see how they get on, working independently of yourself. Then you expand this process, by which time if the process really IS revolutionary you'll have all the publicity you actually need or could ever desire.
What you don't do is put out press releases before going to the scientific community. Assuming there's a good deal of healthy competition in the sector of science you're working in, as is the case for 95% of the scientific community (note that I am excluding the wilder climate change bunch here, as their funding depends on repeated doom-saying), then one's scientific colleagues are going to be mostly honest and decent folk. This is how scientific review of papers works; you assume honesty in the community, and any complete crap tends to get called before it is published.
Every so often though, highly respected journals like Nature and Science and their ilk get a yen to shake up the scientific community by publishing some highly controversial but interesting paper. Nature published a paper by Beveniste which claimed that immune system cells could be affected by even minute dilutions of certain chemicals; essentially a demonstration of homeopathy in a controlled environment. The paper drove the medical world wild (as Nature hoped it would) and a full investigation was called, involving proper respected scientists and a respected stage magician (a person who makes a living fooling people is ideal for preventing said foolery taking place). The investigation repeated the work, imposing very strong double-blind controls and rather large sample sizes to reduce statistical error. The reported effects disappeared completely.
This sort of investigation wants doing on all these "free energy" claims; proper scientific investigation. Going public, looking for investors and generally trying to circumvent the scientific process is a red flag, and usually indicated a scam artist at work.