News through deduction
While we can't easily tell the reasoning behind it there are some signals to look out for which could give us clues as to what is really going on.
For example; if there are any damaged walls in the directors offices then its safe to assume that there maybe a little friction with the company here and there when it comes to this.
Another thing to look out for are flying chairs; if chairs have been spotted to be thrown out of the windows of the Redmond building then there's a good chance that Google is involved.
Then again, perhaps its better to simply wait for an official statement instead.