Please give it a rest.
So people don't want keyboard and mice that can be plugged in without a system reboot? (okay, MS-based PCs caught up... eventually)
Or an MP3 player that doesn't snag your pocket?
A power adaptor that doesn't pull your laptop off the desk?
A machine that wakes from standby almost instantly, so you can just fire off an email and then get back to what you are doing?
Apple products aren't perfect, but whose are? The same reasons that you and I don't use Macs are often the same reasons their intended market do.
Please, just give it a rest. No forces you to buy a Mac, and I fail to see how their presence can be detrimental to the systems that you do use. If you really feel that people not educated in technology are being hoodwinked, then please post on whatever forum it is that they read- Justin Bieber fansite, perhaps? Or maybe Home and Caravan Monthly. Just not here. Again.
I'm sorry, Mr AndrewG, I'm sure you just as humane and sane as the rest of us: It's just that this topic has a tendency to drag ElReg forums away from the actual topic of the article. It's getting really boring.
So, on the subject of the article in hand: Mr West didn't mention Sir Jony [Ive].
See how easy that was?