Dead trees not dying out
Fondleslabs, Facebook and smartphones may be marketers’ toys de jour, but the first wave of digital toys and associated marketing didn’t make a dent in the amount of business for Australia’s printing industry, according to new data from the Australian Bureau of Statistics (ABS). Way back in 2006-2007 more than 50,000 people were …
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Well, speaking of my personal printshop ...
... I'm still printing stationary, business cards, flyers, posters and the like, same as I have been for over three decades. I don't see this changing any time soon.
Computers & printers just don't produce paper that looks & feels right when compared to my Heidelberg based kit (to say nothing of hand-set type, foil stamping, embossing, die-cutting, etc.).
Every time I hear of someone claiming to be going "paperless", I purchase more stock in paper production companies. My portfolio seems to be happy :-)
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