The entire marketing environment for virt and cloud has become a shamesphere. Never mind it may not be a good thing for some companies to operate as a cloud/internet open market bizarre.
If you don't use our X, you're not really green.
If you don't use our X, you're not really agile.
If you don't use our X, you're not saving money.
If you don't use our Y, well, even mexico is ahead of you. And you wouldn't want THAT, would you ?! Buy our shit and at least get equal with _________ ( insert latest marketing blitz shame country here).
I find it fascinating that around 30% of companies that have implemented virtualization see no positive ROI. Why is that? Seriously. Why is that? Virtualization is a foolproof cost-saving, compute panacea, right?. But no, when it comes to virtualization, those companies that lose money on virt are NEVER talked about. There is no conference that focuses on what happens when you lose all your applications in an automated, cascading virtualization outage from your wonderful, fragile, brittle brand spanking new virtualization environment that won't come back up. When the CEO asks where all the money went for new hardware, software, training, consulting, people and facilities and then 12 apps go down at once instead of 1 like before the modern miracle of virtualization, you can now say, " Hey, this is how they operate in Mexico and Brazil so we know it must be a good thing." Vendors wouldn't lie or manipulate us just to get our money, would they? Gosh .....