Well, that's ONE half of the process sorted
Interviews work both ways. if we were to believe the article (which we shouldn't) you would get the unmistakable impression that somehow the interview process was akin to winning the lottery. That somehow the interviewers were GIVING AWAY something of value, and that only the best, most worthy applicant should be allowed through to win the prize.
In fact, as every half-decent candidate knows the interview should be as much about selling the company to the prospective employee (who should spend as much time looking for reasons why the company is / is not one they'd want to work for, as they do trying to sell themselves) and persuading them that they'd want to work there. While some people think the application and interview process is some form of courtship (yup, one or other could end up getting screwed), it's better to think of it as a chance to perform due diligence on your potential new provider of money. If they are unable or unwilling to go to the effort to make you feel they want you, personally, then you're probably just going to end up as a soon-forgotten cog in their faceless machine - and will be treated in employment just as the "asset" or "FTE" or "headcount" that you appear as during the interview - or to your current employer.