An internet-based advertising network has agreed to settle Federal Trade Commission charges stemming from its use of Adobe Flash cookies to track internet users' browsing history, even when they took steps to evade monitoring. Boston-based ScanScout agreed to make it easier for web users to opt out of tracking, as part of a …
Do I trust any organisation that used this underhand practice to now tell the truth?
Welcome to bull 2.0
They will use the same trick as any filthy marketing company: rapidly rotating opt-outs. You opt-out of 'X', that confirms your account as active, and feature 'Y' debuts next week with you automatically opted-in. Only a firewall rule or a stronger lawsuit ends the cycle.
Just nuke them from orbit...
"The hyperlink will take visitors to a screen that allows them to opt out of any future tracking by the company"
By setting another LSO?
EU Directive 2009/136/E
But will we get any better steer when the EC revisits the cookies - or tries to re-raise the subject again in "Early December" ?
The revisit is brought about by the contradicting marketing and advertising laws in the EU that are now also fouling the 'cookie law'. Would the EC directive for changing the rules between Opt Out by default then make it across the pond ?