Pay-by-mobe app spells doom for impulse buyers
Simply Tap, the Dunstone-backed mobile payments system, is now live in the UK, allowing shoppers to buy a phone using their, er, phone in Carphone Warehouse stores. Simply Tap was announced back in March and is now available for iOS and Android platforms. The service takes your credit card details and then uses them to pay for …
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Dunstone might actually be right on this one
as in any branch of Carphone Warehouse near where I work, there assistants are always unavailable or there is a very long queue.
Or they harrangue you to try and sell you some tat that isn't what you went in for, although I concede his interest is likely to be the former of these two scenarios
Simply Tap
Granny-friendly Ginger soul/spoof pomp metal crossover tribute band?
Beer because, well because.
£10 cashback on the first purchase?
1) Install app.
2) Make one purchase.
3) Receive £10 cash back.
4) Uninstall app.
I'm really not seeing any flaws in the logic for the consumer, but quite a lot for Simply Tap.
How does this work?
I go into Carphone Warehouse (actually, I don't, but let's assume I do). I see a phone I like, and I tap a code into my phone. Then I pick up the phone and walk out? And nobody stops me?
Of course all the phones on display are dummies, and they're tied down to prevent theft by other dummies, so that's not going to work.
But substitute merchandise that's actually available to carry away, and I still don't get it.
"Excuse me, Sir, have you paid for that?"
"Yes, I tapped a magic number into my phone."
"That's OK then."
Mr Problem? Ah yes, I heard that Mr Solution was looking for you. If you'd just wait here...
tools
One more shiny shiny new thing that makes it easier to separate a fool from his money. Micropayments are awesome too - they're only a quid or so... but after a few hundred of those it adds up to real money.
Purchase from street ads
Actually I'd be quite interested in being able to scan something from an advertisement on the street and order it right there and then.
The amount of times I've seen something and thought "Oh yes, I need to (compare the price and) order one of those when I get home" then subsequently forgot...
While I agree with the cynicism of this statement, why do I feel this will soon become the latest Internet norm?
Coat -- coz I've mislaid my phone (oh shit, my life's fallen apart - I must find my phone...)
children development
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