I use FF8 FF9 and nightly, Adblock and no script are installed. Google scripts are blocked on principle. Each new site I visit has the minimum number of scripts enabled to show the content.
Google "do no evil" is a joke. Their data harvesting is vast and every new beta product they release is designed to scrape more information about users. To Google we are product, information for their customers, businesses.
It won't happen, sadly, but the world and his dog really should block 3rd party cookies, also, use noscript, use ad block, flag do not track, use the tools suggested in the article.
This could kill off many advertisers, the intrusive ones at least.
Another trick, click on the "click through" adverts, give google some money in the short term, dont buy anything... make the click through advertising system worthless, persuade the customers, businesses, that they are wasting their time.
(BTW.. the internet is so much cleaner with noscript and ad block running, pages don't have the messy flash crud blinking up, down and across them)