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back to article Valve chief says Apple will own your living room

Valve Software chief Gabe Newell reckons Apple will soon become a major player in the console biz by launching a product that will own the living room. The prediction was made by Newell at the WTIA TechNW conference this week in Washington DC. The head of the outfit behind games such as Half Life and Counter-Strike, as well as …

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Stop

Not mine.....

Of that you can be sure, just dont want it.

applergic you see.

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FAIL

pot calling the kettle black :P

Valve takes away your right to sell a game you got bored with to the next guy, or just give it to your cousin.

And then, they see fit to call out Apple for being closed...?

Both of them have been on my shit list forever and three days... They can go and die in a fire :)

And whatever that thing is, that "will own" my living room, has to be quite the miracle device, I don't think they have the technology for... build into it a holographic doctor, a personal teleporter and a food replicator and I'll listen :)

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Big Brother

I'm sorry I cannot allow you to play that Dave.

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Devil

Cant

Not only can you NOT play that, but you'll pay us $500 per device for the priviledge of us telling you "no."

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Snowy days ahead

It will be a snowy day in hell before any fruit branded product is allowed into my house in any case, so the thoughts of SJ's ghost deciding which games I am allowed to play doesn't worry me.

Of course now he has ascended to true godhead, I may not be allowed to harbour such heretical thoughts for much longer...

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Anonymous Coward

Closed mind

So if Apple released a product that did EXACTLY what you wanted and was at a price that you were willing to pay, you wouldn't buy it just because Apple did it? Well done.

And as for "SJ's ghost deciding which games I am allowed to play" - you don't think Sony and Microsoft and Nintendo all have a say on which games are allowed to be released on their platforms and what the content can and can't be?

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Mushroom

@tanj666

Smite the unbeliever, etc.

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@AC

"So if Apple released a product that did EXACTLY what you wanted and was at a price that you were willing to pay, you wouldn't buy it just because Apple did it?"

It's impossible because they cannot make a product that does exactly what I want and at a price I am willing to pay because I am not willing to pay any price for a stroll in their private garden. Also, their products are mediocre, at best...

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Oxymoron

product does EXACTLY what I want --- tick

Price I'm willing to pay --- tick

Quelle surprise! It's not an Apple!

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the issue is more about closed systems than minds

Apple never will produce a device that does what I (thats I as in me not i as in owned by apple) want.

And in the parallel reality where they might, it would certainly retail at way above the price I would be prepared to pay.

As pointed out elsewhere here, and indeed at cupertino - apple sells a way of doing things, not just tech. All I want is tech. and when I have it I want to decide how I use it. (somewhere an apple genius just dropped down dead)

so yes, i live, and will continue to live in a fruit free zone.

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Anonymous Coward

A person of principle

No fruit branded products, so no Orange phones, Juicy Fruit chewing gum, or clothes from Banana Republic. I guess you're not a Kiwi?

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If Apple produce exactly the product I want

At a price I'm willing to pay - great. I'll buy it.

I just cannot see it happening.

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FAIL

No mind

If Apple released a product that did exactly what you wanted at a price you were willing to pay, you can be assured that someone else will have released a similar product at a lower price.

As for who has a say in what software is released for their platform: no, Sony et al don't have a say in it. They may not give their approval for everything that is released, but they can't stop you releasing it without going to court. Nintendo, for example, are well-known as a family friendly company, but back in the day there were porn games for the Famicom. The difference is that anyone could buy an EPROM blower or a CD burner and put out their own software. Apple, on the other hand, have complete control over the sole authorised means of distribution for software on their platform.

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...if Apple released a product that did EXACTLY what you wanted and was at a price that you were willing to pay ...

Then it wouldn't be an Apple product - they've yet to produce ANY device that does exactly what I want a price I'm willing to pay...

I've no real use for an MP3 player (I spend most of my time in the car or at a desk unfortunately) so a bog standard memory stick does the job - so that's the iPod out.

Mac computers aren't, traditionally, much good for gaming, although that has been changing recently, but they're more expensive (for equivalent hardware) than PCs - in fact the only marginally tempting thing about a Mac (well a Macbook) is Logic Studio which they no longer port to PC.

iPhone - does far MORE than I want from a mobile phone as about all I use one for is texting "are you up the pub yet? - I'm in a taxi" or making the odd call (on a PAYG tariff I spend maybe £60 a YEAR).

And the iPad ... again, no real use for one for pretty much the same reason I've no real use for an iPod.

The last thing I bought that did exactly what I wanted at a price I was willing to pay was a Sony home theatre system - it's an amp, some HDMI ports and some speakers - exactly what I wanted - no additional bells, whistles or "funky" UI.

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Anonymous Coward

I am a techno-whore!

I'll hold no truck with your fruity labelled products! Cast your diseased iPhone the flames! Call and come hither, bring the faggots!

I love this shit, "I won't buy it 'cos it's made by Apple and it's obviously overpriced and shit!".

Are these people like this in the supermarket too? "I won't eat McVities biscuits! They're made by black and tan hamsters in tartan headgear and they crush up dead baby gorillas to make the choccy coatings! Well I read it somewhere, dreamed it perhaps, I don't know but either way it's true because I said so!!"

Fair play each to their own, but horses for courses in my book. I like Windows for games and I like Linux for my work desktop. My wife prefers OSX over Windows for her, whatever the heck she does on her machine! I like my Apple TV2 running XBMC ( jailbroken of course! ) as a perfect media centre against my 2 NetGear ReadyNAS systems for streaming over CIFS shares. I like my Android phone over my wife's preferred iPhone. I prefer my XBOX360 over my kids' Nintendo Wii. I like my Sony PSP over my kid's Nintendo DS's.

You see what I did there? I mixed and matched all sorts of technology picking the bits I like as I have no loyalty to any brand or mind-set. When one of those gadgets goes tits up, I will simply replace it with whatever works best at the time for my needs.

I AM A TECHNO WHORE AND PROUD! I'll go with whatever I want, to get what I want. No loyalty!

Flame away, I could with a good roasting on a cold day like today!

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Power of the Brand

This is, of course, the power of the "Brand".

Once a consumer decides that Apple (or Sony, or whoever) is a "Good Brand", they will stick by that Brand no matter how far behind the curve their products might be, simply because it comes from a "Good Brand".

The "Brand" is however a double edged weapon. Just as it creates loyalty, it can also create hatred.

Consumers may decide that Apple (or Sony, or whoever) is an "Evil Brand". It may take just one act of perceived evil, or an entire company culture, to acquire the "Evil" label, but consumers have long memories and will never buy from "Evil Brand" - no matter how far ahead of the field the products may be - they are still "Evil".

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@the Whore

"Are these people like this in the supermarket too? "I won't eat McVities biscuits! They're made by black and tan hamsters in tartan headgear and they crush up dead baby gorillas to make the choccy coatings!"

No, they just taste like cr*p...

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"So if Apple released a product that did EXACTLY what you wanted and was at a price that you were willing to pay..."

The problem here for me, liek so many others, is that Apple products tend to do EXACTLY what I don't want, coupled with smug advertising telling me how much I'm missing out by not being a member of their wonderful crowd.

Some things I don't want in my devices:

- Proprietary protocols requiring expensive cables/adapters etc. designed only to make the company money, and at no advantage to the consumer.

- Unnecessary restrictions on how I can use the device, such as the hideous iTunes.

- A price point way above the cost of the components because it has some mystical magical added value that other companies somehow don't need to fleece me for.

- Components that cannot easily be swapped / repaired, such as solderd-in batteries and laptop components that require the purchase of a new device if they fail.

Couple these things with the fact that Apple have never made a device where I have actually thought, 'ooh I want one of those', or 'isn't that priced nice and cheap' and I think the likelihood of said company producing something that does exactly what I want at a price I'd be willing to pay are fairly miniscule.

Just to add a little balance here; yes, I know Apple aren't the only company out there who are restrictive with what they will allow the device you bought to do. Sony have a certain reputation for this too. I do own a PS3, despute having reservations about their company ethics. I think maybe that if I hadn't got it before the whole thing with the removal of OtherOs and their going after the people who craced the PS3, I would perhaps have had second thoughts about it. hey, at least I can swap teh hard disk in my PS3 for a bigger one without voiding the warranty, or having to pay a premium to the manufacturer for doing so. All in all, I think even the PS3 is more open than anything in the Apple walled garden (iOrchard perhaps?).

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Joke

What sort of monster are you?

When I was little, it was all about Sonic beating up Mario.

When I was a teenager, it was all about how Macs were shit because they only had one button on the mouse.

It's good to see that nothing has really changed as I've got older.

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FAIL

Re: Closed mind

"So if Apple released a product that did EXACTLY what you wanted and was at a price that you were willing to pay, you wouldn't buy it just because Apple did it?"

Given that as long as Apple clings to the SJ walled garden policy, it won't release a true open system, I doubt *any* Apple product will do EXACTLY what I want.

You sir, fail at logic.

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yup! thats it

dont chew gum - it's disgusting

certainly wouldnt wear anything from any kind of republic...

kiwi would be, i think, a bird related product

the only fruit i own at the mo are a blackberry on orange. and they are heading binward asap :-)

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Anonymous Coward

@Daniel B.

And you, sir, fail at reading, comprehension and imagination.

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@ Techno-whore

Yeah, I do believe Apple products are hugely overpriced just because I read it somewhere. Let me try and remember where it was, would you?

... oh, now I recall. It was on the price tag.

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Keep your PS3s and Xbox 360s

All shall crumble before the awesome might of the Pippin Mark 2 because, hey, it worked really well the first time, right?

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Good

> Apple will own your living room

The wallpaper's getting a bit tired and it could use a new carpet.

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When they're done at your house...

...would you mind sending them to my house please? Thanks.

Had a bad upstaris bathroom flood, which found its way downstairs into the living & dining rooms...and sure could use some help in getting things back in order.

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Anonymous Coward

But more importantly

Did Gabe say anything about Half-Life Episode 3?

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Finally !

First sensible comment in the whole thread?

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Anonymous Coward

"Did Gabe say anything about Half-Life Episode 3?"

He was going too but he saw someone eating a pie and it completely went out of his mind.

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No more closed than any other console though

Sony decide what you can play on the PS3, Microsoft on the Xbox and Nintendo on the Wii so an Apple machine would be no different in that respect.

Be nice to see an iOS enabled TV set and use an iDevice as the joy pad / remote, think there would be a lot of potential for something great.

As games machines the Xbox and PS are good but as media centres and for anything you'd use a computer/tablet for they're very clunky.

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Bronze badge

Too late.....

..... as Sony already do it with their newer TV's and Experia phones. Of course that won't stop Apple adding an 'i' to the front of it in 4 years then suing Sony.

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Joke

Smokin!

Perhaps apples version won't catch fire

or have people watching it wrong

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Mmm. Apple crumble.

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Anonymous Coward

re: Apple crumble

Gabe looks like he's scoffed a lot already ;-)

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You can pry $non_apple_device from my cold...

...dead and still fighting body. Frankly Sony has won me over years ago with their TV kit and only two years ago with the PS3.

And no I don't really care that my TV can't play everything and the kitchen sink. I've got a media box for that but I want it that way. A basic TV with DVB-C builtin.

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Sony lost me

when they decided root kitting my PC was a good idea.

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Thumb Down

For better or worse console gamers have set up their camps with Microsoft or Sony, aside from the occasional online fiasco most people seem happy where they are. Also with the recent attempts to revolutionise consoles in the form of the Wii* / Kinect / move not really doing that well, the existing customer base will likely be resistant at best to the idea of another 'revolution in gaming'. Maybe Apple could try and repeat the Wii's trick of being a console for families and older folk, but then they'd have to walk away from the high pricing they love so much to approach that demographic.

*Yes, I know the Wii's sold like buggery - a few years ago. How much do you hear about them now? all the Wii owners I know of (myself included) have them gathering dust at the back of a cupboard somewhere.

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It's not static though - when I were a wee lad it was either Nintendo or Sega. It was the original PlayStation that totally "revolutionised" the console. It's probably only a matter of time before someone else comes along with the "next PlayStation" that knocks Sony and Microsoft for six.

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WTF?

Gabe...

I don't care what you think about Apple. When are you going to sort out HL2 Ep3?

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Oh, Gabe...

STFU and concentrate on the Episode 3 now, already.

As far as Apple owning my living room - not likely to happen unless they break my door with a team of Metrocops and install their equipment by force, in which case they can own it alright, I will just not use it...

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Console

What do they mean by console?

Having played with OnLive, this seems the most logical way forward in an Apple-esque world - they're in complete control over what you can play and when.

Personally, I was very impressed with OnLive, but I can't see it pulling me away from Steam at the prices they charge. Partly because I have a powerful PC and I like to continually upgrade and tinker with it. I'm sure there's a massive market for something like OnLive.

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Hold the controller correctly...

Can't wait to have an overpriced unusable (walled garden) console in my living room....

Just make sure you hold the controller in the right way.........

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I Honestly believe, at the moment,sSocial network games, and Steam are the best examples of how PC Gaming should work - Personally, I'm more a Fan of The boys from Seattle, simply because of the game I want to play, but I accept the validity of Farmville & Co.

It's a shame that Apple and Valve can't work closer together - sure, we got Steam on OS X, and immediately improved the breadth and ease of getting games on mac, but that's only scratching the surface of what could happen. It's a shame that Valve and Apple's cultures (More-so Apple's Walled garden and margin mentality, I'll wager) are too different to closer integrate - Some form of Steam/App Store mash up is a very pleasing thought.....

Gabe & Co. Have proved that with the right, forward-thinking product, you can come up with a business model that's "Just Works" for customers, SDK and distribution platforms developers like, and make a tidy profit through clever sale offers, and something much smaller than apple's 30% Cut.

Now, Stop distracting Mr. Newall with interviews, so he can get on with the continuing adventures of a certain crowbar-wielding Scientist.

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OSX

Hate to say this but Steam is on OSX.

Pity there's bugger all games for the mac side of things though, though I'm playing HL2 yet again & I thought it was nice of them to let the PC & Mac versions be interchangable.

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Anonymous Coward

@ rob

er yes, steam is on OSX. Thats what he said

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Bugger

I read that wrong

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MJI
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Consoles are more open

Steam on the PS3, the download stores are pretty good.

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We already have a system like that, it's called a PS3, able to play pretty much any media, play games, play blu-rays, browse the interwebs etc.

Apple have zero success when it comes to products for the living room, that PVR thingy, the iTV or whatever it's called, it's a failure, at least in the UK where it has to go up against Sky etc.

Also a major factor is that current consoles (and upcoming consoles) do what they do brilliantly, there isn't the same lethargy that was evident in the mobile market which allowed the iPhone and then Android to become popular, how do you improve on a PS3 or an Xbox 720(?) or a Wii 2.

Finally you need more than AAA titles to make a console work, you need in house killer products, each system has their own killer games that would make people buy the console, Halo, Gran Turismo, Wipeout, Zelda etc. Apple would need to purchase a major software company that has a major game franchise and then make it Apple only, that is a huge risk, what if the game is a bit of a dud?

Finally we get to Loyalty, PS3 players hate the XBox and would rather have their testicles torn out than play one, XBox players hate PS3 players and would rather have their eyes removed with a blunt lemon than buy a PS3. Nintendo, well everyone loves Nintendo.

When Sony released the PS it killed Sega's hardware, not because it was a new thing, but because Sega screwed up with the Megadrive, they alienated their own fans with the CD32 thingy and the 32X, bring them out and then not support them, along game Sony and owned the arena, a bit like Apple with the mobile market, there isn't that sense in the console market, people will buy the next Wii, next XBox, next PlayStation, would they buy a console that cost £200 to make for £500? Hell no, they will buy a console that costs £200 to make for £150, that isn't a market that Apple can join.

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MJI
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Loyalty

Not so much that we hate other consoles, more we can't afford them and their running costs, plus I have too many games to play as it is.

I only respond to attacks.

Oh and an Apple console - would be too expensive for what it is, as they would not do the selling under cost done by MS & Sony at launch.

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PS3

Yup. Apple would simply release a console that's too expensive, lacking in games (or full of non-brand generic games) and be even more restrictive than XBox360 (which itself is more restrictive than PS3). Not many outside the iFan sphere would buy it.

Also, Apple has already failed once in that market: Pippin.

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