Intel will no longer try to get its system-on-a-chip products inside TVs having largely failed to persuade telly makers to do so. A company spokeswoman told Bloomberg that the designers and engineers working on Intel's CE chippery will shift their focus to products for computers, tablets and phones. Intel has been trying to win …
Comcast is not the only customer
I have had to disassemble at least one STB by at least one leading manufacturer to find the Atom based part inside. It was destined for someone else. Not Comcast.
By the way, it is a pity that neither the part nor the software load for it have made it into computers. It was doing very reasonable OpenGL, MPEG acceleration and so on. All the stuff which Atom + Intel video are supposedly not capable of.
If it had bought NXP....
The TV chip manufacturers had been making TV devices with networking since *at*least* 2000, but the rapid fall of TV prices from glorious pieces of kit to cheap commodity items just ate into margins.
Maybe if Intel had bought NXP (ex Philips Semis) they could have bought IP,market share and got somewhere, but the price was way too high.
So what are they using ?
So, what are Samsung, LG and Panasonic using in their "Smart" TVs ?
Most likely ARM.
Main advantage is that TV makers can pick and choose, with only modest overhead. With so many ARM-based designs from so many outlets, with varying degrees of performance, scale, power efficiency, etc. plus a well-established coding base for the various incarnations and a competitive market, it seems Intel simply became the odd one out in that particular arena.
The price that Intel wanted was just too much money not to mention the power requirements compared to ARM. The manufacturers cold get low, mid and high-end ARM processors and have a common code base. The Atom just couldn't compete on many fronts.
"Yet, TV makers have never been keener to promote the concept of the "Smart TV" - a telly with internet connectivity and the ability to run apps linked to a range of social networking and IPTV services"
Wow, just how blind are these companies?
This should have been done 10 years ago. A PC connected to a flat panel TV with picture in picture gives you internet and TV broadcasting on ya telly at the same time.
These "smart tellies" need to be doing alot more than the makers are currently producing.
It'll be Apple to release such an "i"telly and they'll sell thousands, and the i people will be praising them again as being revolutionary.
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