back to article UK firms splash even more cash on online ads

Despite eurozone woes, volatile markets and double-dip recession fears, online advertising continues to climb in the UK, according to a report on the first half of 2011. The UK's online ad spend grew 13.5 per cent to £2.26bn, the Internet Advertising Bureau (IAB) said, adding that digital advertising now accounted for a record …

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Trollface

Oh Really?

I hadn't noticed, thanks to Adblock Plus.

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The online video model has data protection issues

Section 11 of the DPA98 entitles an individual to ask a company to cease processing their personal data for direct marketing purposes - by whatever means. If you're logged in to an online account, then you have a right to ask the company to remove any advertising from the videos being displayed - because by being logged in, your personal data is being processed to deliver the adverts to you.

If you're not logged in then the marketing is just generic but if you are logged in then they need to comply fully with the DPA98. They cannot use terms in a standard form civil contract to deny you of a statutory right.

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