The Wall Street Journal has found proof that e-shoppers on tablets are more likely to buy the things they see on their shiny touch screens than people looking at the same sites on traditional computers. On desktops or laptops 3 to 4 per cent of browsers viewing a shop website go on to make a purchase, but for tablets the …
"Other likely reason for increased sales from tablets is that ... wealthy ... demographically more likely to go on crazed spending sprees..."
Hardly surprising that people with enough spare cash to buy a tablet have enough spare cash to buy other items...
'spare cash' or 'gullibility'?
People who spend more money on shite tend to spend more money on shite!
Research Reveals Tautologous Conclusion
People who buy over expensive branded tat buy over expensive branded tat.
Where do I sign up to be paid for this research?!
"tablet commerce, Forrester analysts speculated that the portability, screen size and engaging touchy features of tablets made their fondlers more weak and susceptible to nice pictures of consumer goods."
As opposed to the theory that people with the disposable income to buy a 'tablet' computer might in fact have more disposable income than us mere mortals with a desktop, and therefore be more likely to impulse buy cr^h^h stuff.
..as most tablets are just toys (and not used for real work), it's users have nothing better to do than surf, tweet, and shop (or in the case of iPads they don't have the ability to do anything else really) - where as the rest of us using real computers actually do work on them!
Also, does Safari on iPads come with an ad-blocker? Would explain a few things also.