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back to article Amazon revamps E Ink Kindle line

It's official: the Amazon Kindle Fire will debut at $199 (£130), sport a 7in colour screen and run a customised version of Android with its own UI. It'll be accompanied by a touch-sensitive Kindle, the Touch, and cheaper alternative with no touchscreen. Both have E Ink displays. The Fire - codenamed 'Otter', by the way - lacks …

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FAIL

How many idiots

Will actually buy this thinking it's a viable alternative to proper e-ink Kindle/Sony Reader?

I'm guessing quite a few unfortunately, as in todays age, it only matters that you say the right things in the TV advert, if your product ultimately sucks, nobody cares...

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It is a viable alternative

As long as the display is readable and the battery lasts 8+ hours, it will be a perfectly viable e-reader. I realise e-ink snobs will brag how their battery lasts for weeks or months etc. which may be true but it doesn't do much good for people who want to have a responsive colour display that can read books, stream content and other stuff.

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Bah humbug!

In my day we made do with a stone tablet and chisel and liked it!

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The advanatge of e-ink

The advantage of e-ink is not necessarily the battery life - though that does help, but the fact that you can quite happily read one with tired eyes, or for long periods of time, some thing LEDs prevent.

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Joke

Re: stone tablet and chisel and liked it

You should count yourself lucky, in my day we had to paint on walls in caves and like it

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Anonymous Coward

Re: Re: stone tablet and chisel and liked it

You had CAVES?

(My animal skin, if you will... the one with the thigh bone sticking out of the pocket..)

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Joke

@AC 1031

Welcome to Norfolk?

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UK prices

Are those prices (£130 for the Fire, £63 for the Touch) actual UK prices, or just wishful thinking based on the $ to £ exchange rate?

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Meh

The Amazon.co.uk front page is all about the Kindle and has some pricing info:

Kindle Wi-Fi, 6" E Ink Display - £89

Kindle Keyboard, Wi-Fi, 6" E Ink Display - £109

Kindle Keyboard 3G, Free 3G + Wi-Fi, 3G Works Globally, 6" E Ink Display - £149

No obvious mention of the Kindle Touch or Fire so I'd say it's a straight exchange swop, since ti would be odd if they were to use the front page to pimp the kindle and leave off news of the Touch and Fire if they had any.

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When have electronics *ever* been sold at an exchange rate price?

The UK market has and will ever be a "Treasure Island" for importers.

I was pleasantly surprised that the usual £1=$1 idea hadn't been applied and we can get the touch for *only* £89 instead of £99!

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FAIL

The touch and fire aren't being released in the UK, or Europe..

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Coat

infra red touch screen? will have to see how it responds before buying. even so you can bet $130=£130 when it gets to the UK. £50 for a Kindle keypad sounds good though. I have no need for such niceties as a keypad anyhow.

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Nope

I don't think dollars will equal pounds in this case...

Not if it's like current prices as $189 = £152 for the current Kindle 3G.

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Anonymous Coward

No touch and no keyboard?

How do you search for a book? How do you search for a location in a book? How do you look up a word in the dictionary? (I often use the Kindle's dictionary to look up a word I've encountered in a paper book.)

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Flame

It will be worse...

From the article - the basic Touch model will be $79 in the USofA but £89 in the UK

Total rip-off!

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On a serious note, the pricing looked really good until I spotted the "UK pricing not announced" bit, so we can add at least 20% (for VAT) to those prices, probably more. Still, it makes me glad I didn't go out & buy a Kindle now just to have it be out of date; there might be some good bargains to be had on the old ones pretty soon.

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I hope so...

Is it too much to wish for, that Amazon will hold a "fire sale" of the current Kindles (pun not intended), around the time of the new ones being launched?

If there's a chance of picking up one of the WiFi models for £50-£75 (say), I'd run with that, especially as none of the new models have a QWERTY keypad.

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Gimp

I'm excited.

I was recently thinking of getting my own Kindle after the success of the Wife's I bought her last year. Only question now is what model out of all these new shinies.. I wonder whether they will diddle us on the exchange rate too?

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Rob
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Ditto...

...my wife takes her Kindle almost everywhere, I ended up not waiting for Amazon's version of a Pad and bought an Asus Transformer instead and I definately haven't regretted that decision :)

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Unhappy

not a very good review, El Reg...

no mention of the display technology ... is it e-ink or not ?

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Facepalm

To be fair Amazon have only just announced it.

Full tech specs weren't fully available at the time but there's some further details of the non touch e reader on their uk website now.

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(Written by Reg staff)

Re: not a very good review, El Reg...

Er... it's not a review, it's a news story. And it has been updated with extra info now we have it.

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Facepalm

Sorry :-(

I'll take myself outside and shoot myself ..

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Anonymous Coward

Err, try reading?

Updated It's official: the Amazon Kindle Fire will debut at $199 (£130), sport a 7in colour screen and run a customised version of Android with its own UI.

It'll be accompanied by a touch-sensitive Kindle, the Touch, and cheaper alternative with no touchscreen. Both have E Ink displays.

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No need for such drastic measures as shooting yourself.

Flogging will suffice

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No free 3G - no deal.

Being able to check BBC news and mail accounts while being on a beach pretty much anywhere in the world for free is awesome.

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LPF

Even with UK TAX added, those are damed good value, cheap enough that if it breaks, you dont want to die, I predict will sell like no ones business!

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Mine broke

I knelt on my 3G Kindle 3 and it emitted a nasty cracking sound, screen dead. I searched on amazon (it was midnight on a Saturday) there was a button to click, put in your phone number and hit the button. Within seconds my phone was ringing, I was put through to a guy and told him what happened and he said we'll send you a new one for £50.

I can't argue with service like that. These new Kindles all look great but I love mine so no real point changing it, but given the quality of the product and the after sales service I wouldn't hesitate recommending one to anyone. They are bargain basement cheap too!

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Hope they sent a nice bunch of flowers to Waterloo, Canada

apparently it's built on almost identical hardware to Playbook by the same manufacturer - RIM gets the production bugs out, Amazon reaps the rewards...

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Unhappy

non-story for the UK

No way is this coming out in the UK any time in the next year. Look at all the content integration; hardly any of that stuff is available outside the US.

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Rob
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Prehaps...

... this line of products is what they were waiting for before they launched those services in other regions. Let the US market determine take-up and help set some figures for predicted uptake in other regions.

At the end of the day Amazon will release those services over here eventually, just like the 'Prime' service.

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Stop

Yeah, not gonna happen...

...no deals on the media side of things is going to make it worthless in the UK. Unless Amazon can sort it out but that's unlikely any time soon.

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Any of these use e-ink...

or are they all LCD displays?

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To me.......

... not that anybody needs to care about what I think :-P... the importance isn't so much the technical quality of the touch or the Kindle3. It's the breaking of the $100 barrier. That's a headspace barrier that may (and I have no hard figures to back this up) only accelerate e-reader take-up and e-book sales.

Declaration of interest:

Yes, I write, and my next book is coming out as an e-publication. I'd tell you what it is and where, but that would be advertising :-P.

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Joke

If it tanks...

they can easily rename it the 'Fire sale'

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I'm quite excited too

but I wonder how long it will take them to appear in the UK. There was quite a lag with the original Kindle wasn't there?

At $199 (or whatever that turns into in £s), the Fire would be quite a good option for children. I wonder whether Amazon will do any content filtering as part of the back-end processing of web pages to exclude malicious or adult sites?

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hmmmm

Add 20% VAT and the Fire comes up to 240GBP, whereas you can get the Archo 80 G9 for 200GBP, it has cameras and isn't tied by the nuts to Amazon. I know where my money goes.

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I'd quite like to see one device with both an lcd screen and e-ink screen (either side if they can't think of a more ergonomic way of doing it).

I like e-ink for reading long passages but for quickly flipping through a book or for flipping around managing collections (or accessing other material - like a website) an lcd would be nice.

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JDX
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Confused

So are ANY of the new range actually "Kindles" with e-ink, or are they all different LCD tablets? For those of us who want a Kindle to read on, do we pay more for something without all the fancy features or what?

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Touch

I have a PRS-350 and touch works great on it. E-ink is vastly overrated though. It does make for a readable screen but the contrast is awful.

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Keyboard

I'll stick with my Sony, but the keyboard on the Kindle was the reason I didn't go for one, so it's interesting to see they've finally dropped it.

A portable movie-rental device sounds interesting, though.

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Anonymous Coward

Ahhhhhh

What's the proper spec of the thing? It's all very well saying dual core but speed, memory, etc? Ah, damn you! God damn you all to hell!

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Kindle UK Pricing is availabe here:

http://www.amazon.co.uk/dp/B0051QVF7A?country=GB

And it's crap... .$79 (no sales tax) in the US should be about £60 including VAT here. But it's actually £90.

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UK price

£89 for the new smaller Kindle - www.amazon.co.uk for a pre-order. That's for a wifi only version (doesn't appear to be a 3G one).

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Kindle touchless wifi only is £89.00 on Amazon with a release date of 12/10/11.

So no, not £63, but lets be honest, who actually expected it to be that?

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The wacky exchange rate between 79USD and 89GBP doesn't factor in the fact that the US version has ad-supported screensavers. Non-ad US version is 109USD. So that's not so bad.

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Flame

on Fire

If Amazon hit the price point of £130-£150 for the UK market they will create a whole new mass market for cheap tablets. 3G access is not necessary at that price. Home connection via wireless/USB to Amazon will be enough for the masses to buy through their shop front and load up media for consumption later. I predict a win.

If Amazon go over £200, it'll become an epic fail.

People aren't that dim, btw, they will know it ISN'T an ebook reader.

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$199 is...

...probably right where it needs to be.

That's not a bad price for a content consumption device. Sure, it's not easy on the eyes like a dedicated e-reader but selling a 7-inch tablet with a bit of brand power for two hundred bucks could be a roaring success for Amazon.

I'm interested, this it the right price and right form factor for my needs.

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