naive in the extreme
"Such is the power of distribution platforms. Facebook has got one, and if you want to be on it, you play by Zuckerberg's rules. It has always been thus."
except with, you know, email. And HTTP. And FTP. And Usenet. And IRC. And, oh, just about every protocol which defined all the useful things you can do on the internet (there really is very little that Facebook does that isn't more or less possible with a combination of email and IRC; it just has a pretty UI wrapper.)
But no, yeah, it was ever thus, you're right on, Andrew. There's absolutely no alternative but to pick one or the other 'distribution platform' whose 'business relationship' you can be shafted by, lube up, and bend over. Thanks for the enlightenment, I shall do my best to stop being so hopelessly naive.