back to article Android outsells Apple 2:1

New numbers from market tracker Nielsen show that more than half of smartphone punters who acquired their handset in the past three months opted for Android. The precise figure is 56 per cent, which compares well with Nielsen's Android's overall market share of 43 per cent. It shows that Google's OS is gaining ever more ground …

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Narrow scope of figures not clear until end

Interesting figures, but could you highlight the fact they're US-only numbers a bit higher up please? That doesn't make them invalid or not worth publishing, but it does limit their scope and the lessons to be drawn from them.

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Whuh?

Can't you be arsed to read to the end of the article, or are you saying you won't have read it if you had known they were US figures? Surely if you want to draw lessons you have to read the whole article anyway so its irrelevant where the figures are?

Either way, putting them at the end means you read the whole article, so a win-win for the Reg?

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LPF

Thast for smart phones

But what about the number for phones in general, who sells the most ??

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jai
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smart phones OS

This is a comparison between the OS of the phones, not the manufacturers. So looking at non-smart-phones would be irrelevant.

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In the US (where those figures apply), it's Samsung. Globally I it's still Nokia, though their swan-dive is in full progress, so probably not for long.

See for instance

http://www.asymco.com/hire-me/vendor-bubbles/

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What a useless comparison

56 various phones VS one single phone. 56 phones combined barely win.

AMAZING!

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Anonymous Coward

Title is Optional

Really?? Did you read the same article as me?

The chart shows OS not device... It's Apple's choice not to licence iOS to other vendors, and while they have a pretty healthy market share, they are not exactly growing.

tldr; "One phone OS sells twice as many as another phone OS"

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Gimp

sad.

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Headmaster

iThink you'll find that's...

'magical'

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FAIL

OSes not phones

It's a comparison of Operating Systems not phone models so, in that sense, it is valid. It wasn't attempting to do a comparison of different phones!

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Anonymous Coward

Especially when you consider that the single phone takes ~55% of the total profit for the market segment. Yeah, keep on downvoting fandroids!

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By "barely win" do you mean outsell 2 to 1?

In the interests of full disclosure I personally use Android but have no problem paying for Apple kit for my wife as that's what she likes. What I do have a problem with is people dissembling (aka "lying").

By all means point out that Apple's figures are very impressive given that they are made up of only 1 phone versus x number of Android models - I'll listen to an argument like that.

Resort to misrepresentation and I'll call you out for the idiot you are!

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Pint

comparison is about operating systems, not stupid phones...

You sound like a fruit company fanboy...

Now, I can't stand either Google, nor M$ nor Apple or Rim. My hope is that Google won't remain this dominant, cause it will only mean more arrogance and less fixes/updates.

Same as Microsoft did it, when Windows Mobile had like ~30 percent of the market, they hung us out to dry. I think Windphone7 doesn't sell, cause people remember.

So, our choices are all somewhat sucky:

Apple = designer jail-cell with toaster simplicity.

Android = most powerful hardware available with Google's sloppy code and tardy bug fixing.

Microsoft = wannabe Apple-like jail-cell, clamoring for tollbooths.

Rim = sudden loss of innovative focus, lack of funds to keep up as a monolithic software+hardware vendor.

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Anonymous Coward

yeah, silly Apple

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Quite a useful comparison

Per the text of the article, the figures show that:

(i) Android-aligned players dominate the market and Android's share continues to grow; but

(ii) not at the expense of Apple, which also continues to grow; whereas

(iii) RIM appears to be in decline.

This information is relevant and useful to us as IT professionals because the secondary markets (e.g., for application software) more or less break down along those same lines.

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Anonymous Coward

The comparison is not useless for the reason you think - they're talking about platforms, not phones. You don't know what the situation would be if there was a single Android phone like there is a single iOS phone - it wouldn't be the same, but it's a completely unknown scenario. That's not the issue though.

What you should focus on is the fact that this time of year isn't when Apple dominates - they're about to release a new iPhone so sales of the old one slump. Contrast with Android, which is relatively even throughout the year due to releases by many different manufacturers smoothing it out.

Have a look at the same stats in a couple of months time and it'll be a different story.

It's not worthless because of the diversity of each "ecosystem" but because one is more seasonal than the other. The only really meaningful comparisons are year-on-year, not month-to-month.

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Headmaster

Don't think of it in terms of 56 phones against one

Think of it in terms of people who want a heilPhone versus people who don't. The people who don't want one win - hugely.

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Stop

Android Vs iOS? Really?

I've always wondered when I saw these comparisons. Isn't it more accurate that consumers care more about the fact that it's a Samsung or LG or Sony Ericsson or Apple handset rather than the OS installed? Angry Birds and FaceBook run on all OSs...

If it were to do with OS alone then should the comparison be Android 2.1 Vs Android 2.2 Vs Android Vs 2.3 Vs iOS4 Vs WinPho7 Vs Android 2.1&Vodafone interface Vs Android 2.2&Vodafone interface etc...

Which has a larger install base then?

Isn't this kind of like comparing selling replica football shirts with selling season tickets? The two are aligned in a very round about way in that they are for the same team, but don't really bear any proper correlation...

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Haven't seen manufacturer comparisons more recently than June, but Neilsen's figures then showed Apple on top with 28% (same as now). Second were RIM and HTC, both with 20%. Given Android's growth, I'd be a little surprised if HTC aren't a couple of points closer now.

I thought at the time that Apple would have had a bigger lead.

It should be noted though that of HTC's 20%, 14% was Android and 6% Windows Mobile in its various forms. It could be that their Android growth is cancelled out by WM share losses.

http://blog.nielsen.com/nielsenwire/online_mobile/in-u-s-smartphone-market-android-is-top-operating-system-apple-is-top-manufacturer/

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QuinnDexter: "consumers care more about the fact that it's a Samsung or LG or Sony Ericsson"

HTC & LG sell WP7 phones (Samsung just joined up) yet WP7 sales are still hovering around 2%. Apart from Apple (and Nokia in the near future) the manufacturer and the OS on the phone are orthogonal choices. People are choosing Samsung *and* Android, HTC *and* Android, LG *and* Android... they're conspicuously not choosing WP7, Bada, Meego, Symbian or any of the other 2nd tier OS's ;)

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Holmes

@QuinnDexter: indeed.

Your first paragraph is correct (then it goes downhill a bit, which may have gotten the downvoters going)...

Notice how Nielsen clearly state "xxx chose an Android device" above their graph, where TheRegister titles it "2:1 chose Android". A frankly amateurish effort at slanting the news; lets say in the league of TheGrauniad, well below Fox News.

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If HTC sells 70% of what Samsung sells then how much investment should you make in Symbian development?

It's not what consumers care about, it's what developers care about. Unless, of course, you choose a phone manufacturer based on how many other people choose that phone manufacturer.

The prevalence of each android version is also a developer concern (unless you want to go with the most popular instead of the most up-to-date version when you buy your new phone) and is available from the android.com site.

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Anonymous Coward

Data is there to either inform us, or to reinforce our malformed opinions.

@Joe K: currently from apple you can buy an iPhone4 or iPhone 3Gs?

Interesting numbers but should be taken with some caveats for Android and Apple fanbois.

Blackberry users should take note if you are considering entering into 12-24 month contract.

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Holmes

Surely beer outsells champagne?

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@ Dirk Vandenheuvel

And Big Macs ( no pun intended ) outsell cheaper organic apples

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Beer also outsells Blue Nun.

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g e
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It certainly does

and VHS also outsold Betamax

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Simplistic

Some iPhone users have gone to Android, Some Blackberry users have gone to iPhone, Some Blackberry users have gone to Android.

Thats the stupid closed messaging system, time to drop it.

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Is there a reason the 3mo figures only total 99% or is my maths shot to heck?

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rounding

They're all rounded to nearest %. Suppose I have 3 firms with equal share, 33.3333% each, rounding to nearest I'd only get a total of 99%.

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Trollface

@Joe K

I know I shouldn't feed the trolls but I'll throw one a crust.

Your statement doesn't make much sense. I didn't see a reference to 56 phones in the article, 56% of phones sold in that period in the US were android phones and 28% were Apple. I don't know about the US but in the UK both the iphone 3GS and the 4 are still available so that's probably two phones. It doesn't mention if the market share includes older model iphones as well.

Given that no one is giving Symbian a more vicious kicking than Nokia at the moment it's not surprising to see its share falling in a market were it was never a big player. I am surprised about RIM. I would have expected them to at least hold steady.

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Anonymous Coward

And where is WP7 ?

Not even the Hubble telescope can see WP7's sales figures on that chart !

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Not too surprising

A new iPhone is due soon, as any fule kno, so I would guess a lot of iPhone people are waiting before buying a new phone. Let's check these numbers again in two or three months.

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'other' % is down most

surely win 7 and (sob) Nokia are the losers here? Win 7 is not even managing to hold its miniscule share - as a % hasn't 'other' plummeted much more than everyone else.

God I used to love my old nokias. I don't see how one handset manufacturer can turn round a slide like this when they are already so so far behind

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US data. Nokia's share is pretty much as it was...

These are US figures, where Symbian hasn't been a player for about five years. It wasn't iPhone that killed Nokia in the US, it a combination of a long-running dispute over CDMA patents with Qualcomm and then Samsung and HTC's willingness to do whatever the US carriers wanted (feature-stripping, lockouts, custom hardware), at a low cost.

Apple's arrival was well timed, as lots of makers were scrambling for the 30% share that Nokia was shedding in the US, but before you give Jobs credit for that, remember that 2007 was the first time that off-the-shelf silicon became available that would allow a non-phonemaker to make a complete GSM-compliant mobile phone (and that's also why the iPhone 1 wasn't 3G-capable).

Windows Phone 7 doesn't seem to be too hot, but last year's "other" included Windows Mobile and Windows Phone 7. Luckily Nokia are only commited to WP7 on "smartphones", and we all know how slippery it is to define a smartphone ;)

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but but ...

you have to sell 100 Android devices to make the same profit as 1 Apple device.

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pdb

Compare device or OS

If we are comparing OS's rather than individual devices then should we not be including iOS running on iPod touch and iPad in these numbers ?

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The comparison is OS's *on smartphones*, not OS's on any devices that'll run said OS's, so no we can't include other iDevices...

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Anonymous Coward

Fanboys, please...

...everyone just settle down.

They're both just phone OS's - Nobody's shat in your cornflakes, FFS. If this data bothers you in the slightest, you really need to work on those insecurity issues.

The only ones who should draw any conclusions are the app devs, who's business model depends on the success of one OS or the other (assuming they only dev for one platform).

If you're just a user, then chill out FFS. As long as it bloody well works for you, that's all that matters.

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Go

"They're both just phone OS's - Nobody's shat in your cornflakes, FFS."

You owe me a new keyboard, pal. LOL! :)

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Anonymous Coward

Do we have sales numbers also?

IMHO market share may be a very important metric, but without actual unit sales numbers it is short of the full picture.

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Holmes

interesting... but...

On sites I run, with a truly global reach, iOS devices account for 55% of mobile traffic for the last month. Android is at 17%. RIM on 3%. Symbian on 14%.

GA stats, fyi

So the win on the interweb is currently in the hands of the fruity one IMHO.

On another note... its only in the last 3 months or so that Android has been going up fast. Although that could also be to do with the site's getting more traffic in general.

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Holmes

Are you separating out iPad there or is that all iOS? The reason it's significant is because the use cases for tablets are so different. People will use them for surfing at home over wifi in preference to a laptop - whereas smartphones are very much the browser of last resort.

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FAIL

Your Niche

All your stats show is that mobile users who are attracted to whatever you are peddling tend to be iOS users, but certainly not overwhelmingly.

Perhaps you sell iOS accessories? If so, then you're doing quite poorly. Only 55% of your mobile users qualify to use your products. Better ad targeting is required if you want to improve your market share within your little niche.

You say that is not the scenario? Then at least you can see the point that your little niche does not necessarily represent the totality of mobile users in the same way that Nielsen's research does?

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Holmes

iphone 31%, ipad 24%.... rounded down.

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Nice timing

I wonder why these numbers are always shown as the current iOS phone is near its EOL.

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Wait...

Didn't Nielsen come out with a report a couple of weeks ago that claimed that most mobile users where using iOS devices than Android ones? If so, then this survey only highlights the fact that people are purchasing *phones*--the device--not *Android*--the software platform.

If people are not actually using the "smartphone" capabilities, how does this make Android the winner?

So, more people are buying cheap (or at times, free) phones available from all major carriers than people buying iPhones from Apple-sanctioned ones. Colour me stunned.

-dZ.

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Numbers - not share - affects bottom line.

But with the market increasing, what does this mean in terms of actual numbers of handsets purchased?

I am no fan of any smartphone (I want my PDA back!), but it seems to me that RIM are being hammered in the press for a reducing share, when they are still selling lots and are the 'phone of choice for businessmen. All that has happened is that the market has increased with lots of non-business users who want browsing and entertainment devices.

RIM may have tried (unsuccessfully) to compete in that market, but the issue is still about how many handsets are being made and sold and how much people are paying for access to their network.

I don't have shares (in any of the companies involved), buy I sort of feel sorry for the shareholders who see wild swings based on numbers which have very little to do with the bottom-line profitability of a company.

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Holmes

RIM are truly profoundly honked

No, RIM is genuinely hosed. Look at the UBS retention data that got posted a few days ago. UBS was canvassing exactly those wealthy business types, and their willingness to stay with BB had collapsed - only 30% intended to remain with RIM.

This isn't just an artifact of the growing smartphone sector. For example, look at the comscore data, they report the total handset market in the US as well as smartphones. They show RIM dropping from 8.2% of handsets to 7.6% (in current use) in the last quarter. The Nielsen data would suggest that they're now selling around 5.2% of all handsets. 9% of smartphones, smartphones being 58% of the sales.

http://www.comscore.com/Press_Events/Press_Releases/2011/8/comScore_Reports_July_2011_U.S._Mobile_Subscriber_Market_Share

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