back to article Data on the couch: how analysing customers gives companies the edge

It used to be that quality and price were the key differentiators but increasingly these days organisations are relying on business analytics – the methodical exploration of the organisation’s data to measure performance – to deliver competitive advantage. The original poster child for business analytics is the Tesco Clubcard …

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FAIL

Coke Reward Scheme

Used to be worthwhile, I got quite a few high value (for free gifts) items in the past. Now (in th UK At least) it is no longer worth the time & efforT!

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Anonymous Coward

First taste is free?

Surely thats the reward scheme, well for the seller anyway

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