Both companys have their fair share of BS
AMD has been guilty of marketing FUD before too, but Intel certainly takes the cake.
With them pushing how great their graphics etc will be I can see they are scared shitless by the Fusion chips and BullDozer.
And exactly which tech sites are saying BD can't compete? The ones that are paid by Intel (either in direct bribes, or just in tons of intel swag....say something bad and all the free hardware from intel dries up..or they just refuse to give you early samples of chips and your site becomes less relevant. I wasn't even aware that AMD had given models to hardware sites for testing yet (though I haven't really looked either)???
And yes there are several programs that many gaming sites just so happen to use for benchmarking that have also been paid by intel to be heavily optimized for their chips...so if you just use those select programs you will see better performance out of Intel. AMD consistently competes very well with Intel though. What most hardware sites seem to totally unwilling to do is do actual real tests comparing similar cost systems. With the money you save on AMD setup you can usually have enough left over to add a SSD drive, or other higher end options that really help even up the comparison.