Marketing Droid 1: Hey, this multicore stuff is da bomb, we need to push it harder
Marketing Droid 2: Yeah, but all our competitors are doing it too
Marketing Droid 1: Then let's put more of those "core" doo-hickeys in our stuff
Marketing Droid 2: OK, but our competitors are likely to be planning that too
Marketing Droid 1: Hmmm, then what we need to do is give ours a another name.
Marketing Droid 2: Like?
Marketing Droid 1: Oh, I dunno, what about "many-core". "many" is more than "multi", right?
Marketing Droid 2: Uh, maybe, I suppose . . .
Marketing Droid 1: Great, many-core it is, get one of our eggheads out to one of our geek-fests to tell everyone about our great new product.
Marketing Droid 2: OK, hey, is that that beret wearing weirdo down the hall? I think he has something to do with making the shit we sell.