Once again, Google does it better
Wow. Just wow. After fighting with the clutter of Expedia or Travelocity over the years, Google does it again. So simple, so fast.
That's why I wound up with Gmail - it was better than what I had been using. That's why I'm really liking Google+ - it's better and easier than Facebook or Twitter.
Google's success isn't just because of monopolization, it's because they generally create products that work very, very well.
(Google - the Paris Hilton of vertical integration)