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back to article Prototype iPhone 5 lost in bar, right on schedule

Apple has to wonder if it's really hiring the cream of the crop when another of its employees manages to leave a another prototype iPhone in a bar. Yes, in a story we've all heard before, some hipster from Apple went out on the town with the prototype, presumably under the guise of some sort of testing, and then accidentally …

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One wonders why Apple ever has to spend any money on marketing

...when sites like The Register constantly report the minutest details and weakest rumours. :)

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Re: One wonders why Apple ever has to spend any money on marketing

At least in the U.S. The Register is not the only news source reporting on this story-- believe me. Before the article even appeared on The Register website I had already heard about this story on a major 50,000-watt Chicago-market broadcast radio station, and I am sure that I am going to be inundated with this story at least a dozen more times today through every televised newscast and radio talk-show that I listen to. Let's face it, whether you like the iPhone or not (and I personally don't), they are absolutely red hot right now, which means that any rumor about the mysterious new version of the phone is going to spread like wildfire throughout the commercial media. It's just a given. At least The Register's take on these stories tends to be more interesting to read than most.

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earlier post?

Did you post this on the Guardian's site earlier? -- if not then it's a standard iHaterz pase in - must be an app for that.

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Anonymous Coward

Bravo

Well done, "The Register"...!!!

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Yum-Yum

Not to mention all this ubiquitous Mac Product-Placement movie action and on TV too...!!!

Yum, Yum - I love them Apples...!!!

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Anonymous Coward

iHaters?

No, we don't hate them, we just feel sorry for the iSheep, poor little lambs would all be lost if they actually had to think for themselves.

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Bronze badge

I heard or read about it right here, YESTERday, IIRC.

I casually passed the thread, but I could SWEAR someone made a comment in an elReg thread, Wednesday. I kept reading past it, but thought it was a flippant barb/spare about LAST year's lost/resold iPhone.

Seems the one recently sold went for only ***US$200***. Seems the seller didn't know what he was sitting on, other than "Look, i fund an iPhone 4 and I'm selling it..."

Isn't there a law by now that forbids buying and selling of "lost" mobiles, PDAs, and ID-containing devices? There SHOULD be. Phones and tablets and PDAs contain or could contain personally-identifiable, proprietary, and other information. Is it legal to sell a lost social security benefits card? Is it legal or proper to sell a motorist ID/permit card? Is it legal to sell a passport? Sales, re-sale, buys, and possession of an illegitimately transferred ID-carrying device should be illegal, and to prove it is proper should require involvement of and consent by the original or proper owner, and should have an audit trail if the new possessor has or controls it and there is on it data totally unrelated to the current possessor. If it is wiped, then only a present and untampered serial or region code may help prove when/where it was legitimately obtained, but then, maybe that would be the "get out of jail free" loophole for a current possessor.

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Makes me think.

Maybe it wasn't an accident.

Think about it, pre-release prototype. If anyone says "This is shit" it can be passed off as a glitch in the prototype and fixed pre release. Not to mention its a LOT of publicity for the loss of one unit.

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Thumb Up

I didn't have to click through to the comments....

... to know that the first post was going to be about the marketing!!!

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Deja vu..

You'd think they could at least try to lose one somewhere else than in a bar - in a park, at a movie, at a gym, in a brothel - don't these guys do anything other than drink??

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Pint

RE: don't these guys do anything other than drink??

...didn't know that the iChurch of St. Jobs allowed to drink alcohol beverages. Maybe I should join this cult.

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Pint

Not really

You work in IT, you drink a lot. Seems on par to me.

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Pint

I take it you don't work in IT, do you?

Nearly everyone seems to be a dipso or a parent.

Personally if I was given some top secret tech from work I probably wouldn't take it out with me on the lash. Then again I've never lost a phone whilst drunk.

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Pint

... and with that ...

I'm going for a pint.

I'm pretty sure I never lost anything (with the possible exception of dignity) when out drinking, either.

Oh, I tell a lie, although I didn't lose my phone, I did lose this tiny stylus from the side of my old Sony Ericsson P990 once.

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Apple marketing bar hopping again

Seems to me that past and present, those that Apple entrusts with prototype iPhones seem to go to bars a lot. Maybe the walled garden policy of secrecy needs to include a prohibition on bar hopping. Why is Apple pulling this lame PR stunt AGAIN? Just get the Jesus phone to market so the iPhone junkies can push the syringe and start tripping.

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Anonymous Coward

... but where's the smoking gun?

What kind of story is this? It's all reportedly, no proof at all.

No one seems to have a copy of the supposed Craigslist post, the police says no inquires were made and now even the restaurant also doesn't know much about it. Anything about the phone itself or it's features? Nowhere to be be seen.

When stories are just built on someone saying something, it's no wonder you say Apple doesn't need to spend much on marketing.

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Simple

After the last article I don't think many people would want to risk writing a story about it. Getting arrested, having their computer gear taken away.

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Anonymous Coward

Not really

Surely some less scrupulous blog - maybe one in China - would pick it up for the insane traffic it would drive.

To claim it was sold for only $200 is ridiculous.

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Bronze badge

Ridiculous?

http://www.theregister.co.uk/2011/08/31/mcdonalds_woman_wooden_ipad/

In that incident, she LOST $300. In this one -if true- he GAINED $200. Whether or not he thought it was a "lost iPhone 4" and thought it was moral, ethical, legal, fair, right, or okay to just resell it (if it was not a prototype and if it possessed personal data) is another matter.

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Joke

Quick...

Someone ring Gray Powell.

Oh, I can't, he's lost his iPhone.

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Facepalm

Damn. You robbed me of a cynical comment opportunity.

Seems all other news sites reporting this have fallen for it. I was waiting to post a cynical comment when it appeared on the Reg but it appears that the Author has done the job for me.

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Mushroom

Different employee

I'm guessing it must be a different employee since those connected with iPhone development tend to disappear when they screw up.

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Pint

Accidentally on purpose?

Yeah, they 'just happened' to leave it in a bar. Because leaking details of the new phone isn't going to be great publicity, right? It worked the last time, right?

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Anonymous Coward

Indeed

Apple are a bunch of lieing barstewards

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Holmes

Another blunder, or is it?

I think this is staged. I do not believe in Coincidence and to produce the kit that Apple have over the years and then have the incompetance to leave its next big cash cow in a bar smells extremely fishy to me. It is all part of the hype and Apple know exactly what they are doing. Put it this way, if the no brain who spends to much time in bars worked for me, he would be out on his arse tomorrow.

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Go

Maybe....

I do agree with you about this looking like its staged, but can I ask why you don't believe in coincidence? It's a very real thing.

Just the other day I bumped into an old college friend of mine some 200 miles from where we last met. Coincidence or has he stalked me?!

Also, with the best will in the world, companies do employ people who are technically very good on paper and excel at interviews but like a drink.

Hands up anybody over the age of 30 who hasn't lost a phone? And hands again in a bar?

I think my count is at 3. Granted, these phones weren't given to me by my employer telling me to keep an eye them more than I would do my newborn son, but tequila does something to the mind.

To be honest, I agree with other posters here- this is all hearsay and conjecture. It's not news at all and by the looks of it likely never happened at all.

What Apple may have done this time is pull the same trick but....... Just plant a story. No hardware leaked, free PR! It's the best of both worlds.

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as Oscar put it

"To lose one parent, Mr Worthing, may be regarded as a misfortune; to lose both looks like carelessness."

Now for the "missing" phone to turn up at a train station, or a bus station, or even a radio station.

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FAIL

Hands down for me

on both questions. I had one stolen (from my office, GRRRRR!!!). Otherwise 6 phones over 11 years that between them have witnessed innumerable nights out on the lash, treks in the wilderness, bachelor's parties etc etc without loss.

I mean, seriously, just stick it in your pocket, don't attempt any drunken handstands and pop it back into your pocket when you fall off the barstool. Losing 1 can always happen, losing 3 is careless, and losing 1 out of probably a very select few prototypes is incredibly careless. Losing 1 out of probably a very select few prototypes when your predecessor lost HIS prototype only last year goes beyond careless. Sure, shit happens, but I wouldn't be surprised if it was lost accidentally on purpose. Or even if it was not lost at all and someone at Apple just made up a story, after all there's zero evidence any of this actually happened.

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yeah

in a handbag.

"A haaaaaaaandbaaaag?"

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Then again, Maybe it is staged

A couple of the sources (CNET and Engadget) I follow have reported that the source of the stories can't be confirmed as it having happened at all. If anything this seems like media hype more than anything else.

Sure there's coincidence; but when it comes to the manner that Apple gets outrageous amounts of product placement, and anything that seems to happen from the Apple HQ hit the news faster than you can say, "Monica Lewinski" I find myself skeptical of coincidence occurring.

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I was hoping for

"the station is immaterial" but "a haaaaandbag" is still a great line.

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Pint

Or ....

lose it in a police station while you're being charged with being D & D, then the coppers can flog it to media - another toy for Jamie or Lachie Murdock to play with

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Big Brother

"right on schedule"

are you suggesting it may have been 'lost' on purpose! gasp!

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Coat

Deja vu 2

Although the cynical amongst us may think that its right on cue ....lose phone...ramp up hype about new phone...deny new phone.....release new phone.......YAWN......

Its just another marketing ploy to get the fanbois whipped up into a frenzy.

Just getting my coat... thats right the one with the Android handset in the pocket except wait i just lost it...............

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Coat

Re Snake doctor

"Its just another marketing ploy to get the fanbois whipped up into a frenzy."

More like some ploy to get the 'I hate everything Apple fanbois' whipped up into a frenzy.

Lastime, there was a review posted by Gizmondo. This time nothing. No proof just a load of re-tweets, re-posts and a load of rehashing of the old material.

Until there is actual proof that this happened this is pure FUD.

Coat- Off to find a bar where Apple employees hangout. Darn, they are all too young to drink aren't they?

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Anonymous Coward

iSpot the publicity stunt

This will drive the fanboys crazy.

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Angel

iCame

Already!

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Price

I love that the iPhone 4 was sold for $5000 while the 5 went for a mere $200 (though presumably that's a typo of $2000).

Even the people who absolutely must buy this crap first (or rival tech firms!) are tiring of this ploy....

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M7S
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Windows

"Find my iPhone app" not working then?

If they really cared about it, you'd have thought they'd have installed this. Something seems not quite right as the author suggests.

Icon for the "alleged" staff member if the story is true. His past and his future.

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Gav
Pint

Roller blading behind a Ferrari in a descent of the Andes, at night

A bar? Is that the best they can do?

Apple's PR need to buck up their ideas. This should have been lost somewhere far more exciting and sexy. Somewhere that tells the world that Apple developers are fun, exciting guys, doing fun, exciting things. Producing phones for fun, exciting people.

Not sad alcoholics who stubble out a bar drunk at 2am, forgetting their iPhone like it wasn't central to their existence.

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Alcoholics?

Just because you stumble out of a bar every now and again does not qualify someone as an alcoholic ya know...

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Exactly.

They could be Karaoke fans, requiring that little bit of dutch courage.

Moi? Non.

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g e
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Trollface

Grief as a marketing plan

So, did crapple sue Gizmodo et al last year as part of their marketing plan or did the genuine loss of a phone last year create the idea for a dull marketing yawn this year?

Only one thing remains to be decided.. who is more cynical? Crapple for building in suing and fucking up people into part of their marketing plan to make it look like not-a-marketing-plan or me for thinking they are that cynical (I wouldn't put anything past them)...?

I guess he votes will go fanbois thumbs down, not fanbois thumbs up... as usual. (fandroids? lol)

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Linux

Great Marketing Ploy....But re-runs are getting old.

Apple needs to come up with some new ideas about creating BUZZ on its upcoming phones. This method is boring. Personally, I couldn't care less about the upcoming iphone. Most likely Apple will be adding features that will be on the Next incarnation of the ITouch anyway. After 4 versions....not any significant improvement from one to the next. I guess I'm not as easily impressed at seeing Apples technology springing up in multiple products running the same IOS. Come on Apple. Time for something REALLY new.

Apple is too proprietary for my taste so I will NEVER buy an Apple product.

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I do hope that...

...if anyone gets their collar felt for this, that they claim entrapment.

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Cue the obligatory Microsoft joke

"A Microsoft employee left a Kin phone in a bar...........it's still there".

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Oh, I don't know..

Museum piece now. I assume it is useless now, since Kin Studio is gone.

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TRT
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WTF?

I mean, seriously...

When are Apple going to tighten up their act on lost and stolen device location technology? Yesterday we were getting reports of some teacher who got snapped in compromising conditions by a laptop, it's not beyond the whit of man to build this in right low level.

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Go

But the question is....

will it blend?

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