Telecom New Zealand’s annual results announcement on Friday were overshadowed by a “torrid” marketing gaff. New Zealand’s national carrier has been forced to kill a Saatchi & Saatchi created campaign, valued in the hundreds of thousands, called ‘Abstain for the Game’ which was set to run in the lead up to the Rugby World Cup. …
Huh? how do you get offended here?
Even to a prudish Canajun, it seems silly rather than offensive. What's The Fuss?
No mention of sheep welfare ?
Pandering to stereotypes
You obviously missed the story about some wanting to heard sheep down Auckland´s main street during the RWC next month. Thankfully they cancelled that one too. Now the world just has to experience work class traffic jams in jafaland and a somewhat very very under invested public transport system instead.
Helicopter, cause its the only way to get to the game on time
I was offended that it was lame and unfunny
Both Saatchi & Saatchi and Telecom must have been smoking something if they thought this ad was gong to fly. They should have gone the opposite direction - something about rooting for the team, perhaps?
I don't get the joke. It's meant to be funny, yes? What was all that guff about the best man at a wedding? Why were his relatives upset?
Maybe I need more coffee. Yes, that must be it.
Yeah, I don't see how people got their underthings in a bunch about this. I don't understand the campaign, but I'd have been willing to watch it on the offchance that there was a punchline or two in there somewhere.
Instead it's being slated as a gaff. The only "gaff" I see here is that some asshole leaked the story to the media before the campaign was ready for launch. That suggests that either security was a joke or Telecom trusted someone it shouldn't have, but that doesn't even begin to reflect on the campaign itself.